Work - IMPACT

Influencers bring VITAL PROTEINS cult status to Australia

Tasked with introducing the #1 U.S. collagen supplement brand, VITAL PROTEINS, to the Australian market, IMPACT developed a multi-tiered social media campaign.

Strategic media management underpins Barack Obama’s private Australian tour

As Australia’s unemployment and underemployment rates rose in the wake of the COVID-19, IMPACT was engaged to launch the education-to-employment not-for-profit.

Insights and strategy drive surge in grants program applications

Rheem Apprentice Plumbers Grants (RAPG) builds on 11 years of positive social impact.

From recruitment experts to trusted leadership advisors

A 12-month campaign drives awareness of Russell Reynolds Associates' advisory service, repositioning them as trusted leadership advisors; doubling share of voice and meeting its competition head-on.

Harnessing a news event to bust water restriction myths

With NSW under Level 2 water restrictions, IMPACT positioned client, Flower Power, as the go-to commentator for water-saving tips.

Using audience profiles to forge real customer connections

As homeloans.com.au prepared to relaunch into the new world of digital lending, IMPACT’s proprietary audience profiles and behavioural science-led insights provide secret to customer communications.

IMPACT announces ATYP’s Rebel Theatre

Pro bono public relations campaign for the Australian Theatre for Young People generates more than $800K in donations in less than a month.

Phased campaign builds credibility; program oversubscribed

As Australia’s unemployment and underemployment rates rose in the wake of the COVID-19, IMPACT was engaged to launch the education-to-employment not-for-profit.

Audience profiles reveal pandemic-led leadership change

IMPACT cracks code to help The Executive Connection understand its members in Australia’s post-pandemic business landscape.

#nopanicperiod puts a pause on pandemic hoarding

At a time when COVID-19 sparked worldwide panic buying, IMPACT shifted news, social media and government agendas to the need for access to affordable, sustainable hygiene products.