Work - IMPACT

Phased campaign builds credibility; program oversubscribed

As Australia’s unemployment and underemployment rates rose in the wake of the COVID-19, IMPACT was engaged to launch the education-to-employment not-for-profit.

Audience profiles reveal pandemic-led leadership change

IMPACT cracks code to help The Executive Connection understand its members in Australia’s post-pandemic business landscape.

From recruitment experts to trusted leadership advisors

A 12-month campaign drives awareness of Russell Reynolds Associates' advisory service, repositioning them as trusted leadership advisors; doubling share of voice and meeting its competition head-on.

Award-winning campaign facilitates euphoric periods for All Genders

A ground-breaking campaign pushes the envelope to challenge pre-existing norms and drive open conversations about gender-diverse experiences.

Strategic media management underpins Barack Obama’s private Australian tour

Strategic media management underpinned IMPACT’s work with Growth Faculty, hosting its first in-person events since the global pandemic with none other than Barack Obama.

‘Support Your Local Oat Dealer’ shines spotlight on Sydney and Melbourne baristas

Oatly’s head-turning campaign disrupts the market and calls on consumers to back their local cafes.

IMPACT announces ATYP’s Rebel Theatre

Pro bono public relations campaign for the Australian Theatre for Young People generates more than $800K in donations in less than a month.

Using audience profiles to forge real customer connections

As homeloans.com.au prepared to relaunch into the new world of digital lending, IMPACT’s proprietary audience profiles and behavioural science-led insights provide secret to customer communications.

Award-winning campaign promotes Nestlé’s Global Reforestation Program in Australia

Award-winning campaign supports landmark project to plant 10 million trees in Australia as part of Global Reforestation Program and Net Zero Roadmap.

Influencers bring VITAL PROTEINS cult status to Australia

Tasked with introducing the #1 U.S. collagen supplement brand, VITAL PROTEINS, to the Australian market, IMPACT developed a multi-tiered social media campaign.

Insights and strategy drive surge in grants program applications

Rheem Apprentice Plumbers Grants (RAPG) builds on 11 years of positive social impact.

#nopanicperiod puts a pause on pandemic hoarding

At a time when COVID-19 sparked worldwide panic buying, IMPACT shifted news, social media and government agendas to the need for access to affordable, sustainable hygiene products.