Work

Record number of apprentices apply for Rheem Plumber Grants

Record number of apprentices apply for Rheem Plumber Grants

Record number of apprentices apply for Rheem Plumber Grants75% increase in applicants year-on-year  60 + EDUCATION AND TRAINING INSTITUTES PARTICIPATE, NATIONWIDEEarned media: Online/broadcast/ print 60 + clips 2020 was the eighth year for the Rheem Apprentice Plumber...

Two sold out events driven purely by PR and marketing

Two sold out events driven purely by PR and marketing

Two sold out events driven purely by PR and marketing  Web traffic up 3,180% in launch weekEarned media: Online/broadcast/ print 700 + clipsIMPACT awarded ‘Best Integrated Marketing Campaign’ NSW PRIA & Highly Commended at the Golden Target AwardsThe Growth...

#nopanicperiod puts a pause on pandemic hoarding

#nopanicperiod puts a pause on pandemic hoarding

#nopanicperiod puts a pause on pandemic hoarding  Modibodi influencer network reaches an audience of  820K+ (164% KPI). Earned media reaches an audience of 7.5+ million (375% KPI)Discount code generates direct sales over $54,000 AUD (270% KPI)Awarded 2020 ECCO...

Strategic report roll out delivers 300 + clips

Strategic report roll out delivers 300 + clips

Strategic report roll out delivers 300+ clips Back-to-back TV interviews Earned media: Online/broadcast/ print 300 + clips Campaign reaches an audience of 8.9 million In 2019, the Unisys Security Index explored the concerns of everyday Australians regarding their...

Harnessing a news event to bust water restriction myths

Harnessing a news event to bust water restriction myths

Harnessing a news event to bust water restriction mythsPitch developed within an hour of news event Earned media: Online/broadcast/ print 77 clipsFlower Power reaches an audience of 23 million +  Following the announcement of level 2 water restrictions (the most...

Natural light – the window to a healthy home

Natural light – the window to a healthy home

Natural light - the window to a healthy home 81% of media coverage highlighted how performance glass enhances the comfort of your home 42% of coverage featured the importance of natural light & glass in creating a healthy, comfortable home Hero coverage in tier...

IMPACT turns up the conversation on hearing loss

IMPACT turns up the conversation on hearing loss

IMPACT turns up the conversation on hearing lossEarned media: Online/broadcast/print 285 clipsHearing Australia reaches a national audience of 13 million +Hearing Australia sees a spike in web traffic and enquiries on launch dayTo turn up the conversation about...

BioGaia leads in pharmacy sales

BioGaia leads in pharmacy sales

BioGaia leads in pharmacy sales 117 + INFLUENCER CLIPS BioGaia reaches 3 million + parentsSales spikes seen with every influencer postWhen launching BioGaia to the Australian market, the brand needed a campaign that would adhere to strict TGA requirements.  IMPACT...

Periods, pee & perspiration in your news feed

Periods, pee & perspiration in your news feed

Periods, pee & perspiration in your news feed298 influencers trial Modibodi586 positive influencer clips tell the public what real women really think about ModibodiModibodi reaches an audience of 7,304,667IMPACT identifies influencers, no matter their shape,...

Getting the most out of Local Government Week

Getting the most out of Local Government Week

Getting the most out of Local Government Week50 councils participated in the program & utilised the toolkit and materials245 POSTS ABOUT LOCAL GOVERNMENT WEEK INITIATIVESLGNSW reaches an audience of 1,659,034To help educate the community about the role of local...

Content strategy engages and retain customers

Content strategy engages and retain customers

Content strategy engages and retain customersPERSONA & BEHAVIOURAL SCIENTIST LED CONTENT STRATEGYOngoing measurement drives and analysis engagement EXPERT PARTNER NETWORK ENGAGES AND EDUCATES AUDIENCE Leading online non-bank lenders Resimac and State Custodians...

Cemintel leads on quality and safety

Cemintel leads on quality and safety

Cemintel leads on quality and safety 9 clips reached a targeted audience of architects, builders & specifiers 100% of coverage positioned Cemintel as a leader on safety and innovation  75% of coverage included 2 + key messages Following the devastating 2017...

Readying Sydney Festival for a challenging season

Readying Sydney Festival for a challenging season

Readying Sydney Festival for a challenging season Established ‘Crisis Communications Management Team’Developed crisis communications response proceduresFestival team enabled to manage issues autonomouslySydney Festival’s 2019 season offered attendees a colourful and,...

‘Save the Box’ breaks the silence around gynaecological cancer

‘Save the Box’ breaks the silence around gynaecological cancer

‘Save the Box’ breaks the silence around gynaecological cancer25,091 video views via Facebook, 50,000 + Instagram likes and commentsFunds raised allow 94 women to participate in clinical trialsIMPACT awarded ‘Best Pro Bono Campaign’ NSW PRIA and Highly Commended by...

Millennials sign up to Zuper

Millennials sign up to Zuper

Millennials sign up to Zuper1,000 + waitlist subscriptions in three weeksCampaign reaches 10 million + consumer, business and trade readers60% of coverage directly targeted MillennialsMost superannuation companies were founded before the internet and are not...

Building trust in the lead up to IPO

Building trust in the lead up to IPO

Building trust in the lead up to IPO Successful reverse-takeover with share offering oversubscribed by $1.2 millionShare price climbs 87 per centIMPACT awarded ‘Best Investor Relations Campaign’ CommsCon  A Deloitte Fast 50 technology company, Bulletproof and its...

Celebrating 10 years of the McGrath Foundation

Celebrating 10 years of the McGrath Foundation

Celebrating 10 years of the McGrath Foundation Earned media: Online/broadcast/ print 547 clipsDAILY WEBSITE TRAFFIC SPIKES BY 184% DURING THE MONTH-LONG CELEBRATIONCarrie Bickmore (The Project) exclusive interview with Glenn McGrath drives 930% spike in sessions to...

Catching Australia’s most wanted

Catching Australia’s most wanted

Catching Australia’s most wantedEarned media: Online/broadcast/print 263 + clips secured in one week 75% of coverage included the Crime Stoppers call to action, verbatim65% of named offenders apprehended in one week Each year in Australia, criminals who have committed...

Introducing an iconic brand to a new generation

Introducing an iconic brand to a new generation

Introducing an iconic brand to a new generation Allen’s reaches a national audience of 100 million +103 unsponsored influencer posts reach an audience of 2.1 million +Pop-up sales targets are smashed; limited edition ranges sells out in just a couple of days...

Urban Art Festival attracts 45K + visitors

Urban Art Festival attracts 45K + visitors

Urban Art Festival attracts 45K + visitors45,000 visitors attend festival at the new location#chalkurbanart attracted 167 photos and 10,447 Instagram likesIMPACT Commended for ‘Best Pro Bono Campaign’ NSW PRIA and Golden Target Awards The Chalk Urban Art Festival was...

Re-launching Nescafe Dolce Gusto with the help of will.i.am

Re-launching Nescafe Dolce Gusto with the help of will.i.am

Re-launching Nescafe Dolce Gusto with the help of will.i.amAttendance from all major retailersElectrical sales (coffee machines) grew by more than 104%Watch video from the event here Nescafé Dolce Gusto (NDG) enlisted celebrity ambassador, will.i.am, for a global...

ASG sets the school agenda

ASG sets the school agenda

ASG sets the school agendaEarned media: Online/broadcast/print 893 + clipsASG dominates the ‘back to school news agenda95% of coverage contained 2 + key messagesAustralian Scholarship Group (ASG) supports parents in planning for the cost of their children’s...

MedicalDirector becomes a ‘go to’ health commentator

MedicalDirector becomes a ‘go to’ health commentator

MedicalDirector becomes a ‘go to’ health commentator MedicalDirector breaks out of trade news; 50% of coverage secured in mainstream mediaMedicalDirector has the largest share of voice in online media (compared with competitors)Dr Magennis positioned as ‘go to’...