Work
Integrated campaign disrupts hearing health conversations
Integrated campaign disrupts hearing health conversations Online/broadcast/print: 100+ clips and 26+ million reach2X TV segments 22,000+ video views and 8,000+ clicks to the Connect Hearing website via socialIMPACT was engaged to support Connect Hearing’s brand...
Record number of apprentices apply for Rheem Plumber Grants
Record number of apprentices apply for Rheem Plumber Grants75% increase in applicants year-on-year 60 + EDUCATION AND TRAINING INSTITUTES PARTICIPATE, NATIONWIDEEarned media: Online/broadcast/ print 60 + clips 2020 was the eighth year for the Rheem Apprentice Plumber...
Phased campaign builds credibility; program oversubscribed
Phased campaign builds credibility; program oversubscribed 45% of coverage secured with tier one mediaCampaign reaches an audience of 32.7 millionOver 1,000 program applications received, exceeding participant places 6 foldIMPACT was engaged to launch...
Two sold out events driven purely by PR and marketing
Two sold out events driven purely by PR and marketing Web traffic up 3,180% in launch weekEarned media: Online/broadcast/ print 700 + clipsIMPACT awarded ‘Best Integrated Marketing Campaign’ NSW PRIA & Highly Commended at the Golden Target AwardsThe Growth...
#nopanicperiod puts a pause on pandemic hoarding
#nopanicperiod puts a pause on pandemic hoarding Modibodi influencer network reaches an audience of 820K+ (164% KPI). Earned media reaches an audience of 7.5+ million (375% KPI)Discount code generates direct sales over $54,000 AUD (270% KPI)Awarded 2020 ECCO...
Strategic report roll out delivers 300 + clips
The Growth Faculty secured Hillary Rodham Clinton to tour in Australia. With tight contract restrictions, a strategic, integrated campaign was crucial for driving ticket sales. No access to talent meant media expectations would need to be carefully managed to avoid...
Harnessing a news event to bust water restriction myths
Harnessing a news event to bust water restriction mythsPitch developed within an hour of news event Earned media: Online/broadcast/ print 77 clipsFlower Power reaches an audience of 23 million + Following the announcement of level 2 water restrictions (the most...
Natural light – the window to a healthy home
Natural light - the window to a healthy home 81% of media coverage highlighted how performance glass enhances the comfort of your home 42% of coverage featured the importance of natural light & glass in creating a healthy, comfortable home Hero coverage in tier...
IMPACT turns up the conversation on hearing loss
IMPACT turns up the conversation on hearing lossEarned media: Online/broadcast/print 285 clipsHearing Australia reaches a national audience of 13 million +Hearing Australia sees a spike in web traffic and enquiries on launch dayTo turn up the conversation about...
BioGaia leads in pharmacy sales
BioGaia leads in pharmacy sales 117 + INFLUENCER CLIPS BioGaia reaches 3 million + parentsSales spikes seen with every influencer postWhen launching BioGaia to the Australian market, the brand needed a campaign that would adhere to strict TGA requirements. IMPACT...
CEO Confidence Index reveals SME leaders are cautiously optimistic in the post-election setting
CEO Confidence Index reveals SME leaders are cautiously optimistic in the post-election settingPRODUCED INDEX REPORT, REVEALING ECONOMIC TRENDS AND COMMENTARY SECURED ONE-ON-ONE MEETINGS WITH KEY JOURNALISTS COVERAGE SECURED IN 'MUST-READ' PUBLICATIONS FOR TEC'S...
Periods, pee & perspiration in your news feed
Periods, pee & perspiration in your news feed298 influencers trial Modibodi586 positive influencer clips tell the public what real women really think about ModibodiModibodi reaches an audience of 7,304,667IMPACT identifies influencers, no matter their shape,...
Getting the most out of Local Government Week
Getting the most out of Local Government Week50 councils participated in the program & utilised the toolkit and materials245 POSTS ABOUT LOCAL GOVERNMENT WEEK INITIATIVESLGNSW reaches an audience of 1,659,034To help educate the community about the role of local...
Content strategy engages and retain customers
Content strategy engages and retain customersPERSONA & BEHAVIOURAL SCIENTIST LED CONTENT STRATEGYOngoing measurement drives and analysis engagement EXPERT PARTNER NETWORK ENGAGES AND EDUCATES AUDIENCE Leading online non-bank lenders Resimac and State Custodians...
Cemintel leads on quality and safety
Cemintel leads on quality and safety 9 clips reached a targeted audience of architects, builders & specifiers 100% of coverage positioned Cemintel as a leader on safety and innovation 75% of coverage included 2 + key messages Following the devastating 2017...
Readying Sydney Festival for a challenging season
Readying Sydney Festival for a challenging season Established ‘Crisis Communications Management Team’Developed crisis communications response proceduresFestival team enabled to manage issues autonomouslySydney Festival’s 2019 season offered attendees a colourful and,...
‘Save the Box’ breaks the silence around gynaecological cancer
‘Save the Box’ breaks the silence around gynaecological cancer25,091 video views via Facebook, 50,000 + Instagram likes and commentsFunds raised allow 94 women to participate in clinical trialsIMPACT awarded ‘Best Pro Bono Campaign’ NSW PRIA and Highly Commended by...
Millennials sign up to Zuper
Millennials sign up to Zuper1,000 + waitlist subscriptions in three weeksCampaign reaches 10 million + consumer, business and trade readers60% of coverage directly targeted MillennialsMost superannuation companies were founded before the internet and are not...
Australian Theatre for Young People – Giving Australian Youth a Voice
Australian Theatre for Young People - Giving Australian Youth a VoiceIMPACT’s pro bono client since 20166 audience profiles reviewed on an annual basis to direct messaging Proactive media outreach and strategic counsel available year-roundIMPACT supports ATYP with pro...
Building trust in the lead up to IPO
Building trust in the lead up to IPO Successful reverse-takeover with share offering oversubscribed by $1.2 millionShare price climbs 87 per centIMPACT awarded ‘Best Investor Relations Campaign’ CommsCon A Deloitte Fast 50 technology company, Bulletproof and its...
Celebrating 10 years of the McGrath Foundation
Celebrating 10 years of the McGrath Foundation Earned media: Online/broadcast/ print 547 clipsDAILY WEBSITE TRAFFIC SPIKES BY 184% DURING THE MONTH-LONG CELEBRATIONCarrie Bickmore (The Project) exclusive interview with Glenn McGrath drives 930% spike in sessions to...
Catching Australia’s most wanted
Catching Australia’s most wantedEarned media: Online/broadcast/print 263 + clips secured in one week 75% of coverage included the Crime Stoppers call to action, verbatim65% of named offenders apprehended in one week Each year in Australia, criminals who have committed...
Introducing an iconic brand to a new generation
Introducing an iconic brand to a new generation Allen’s reaches a national audience of 100 million +103 unsponsored influencer posts reach an audience of 2.1 million +Pop-up sales targets are smashed; limited edition ranges sells out in just a couple of days...
Urban Art Festival attracts 45K + visitors
Urban Art Festival attracts 45K + visitors45,000 visitors attend festival at the new location#chalkurbanart attracted 167 photos and 10,447 Instagram likesIMPACT Commended for ‘Best Pro Bono Campaign’ NSW PRIA and Golden Target Awards The Chalk Urban Art Festival was...
Re-launching Nescafe Dolce Gusto with the help of will.i.am
Re-launching Nescafe Dolce Gusto with the help of will.i.amAttendance from all major retailersElectrical sales (coffee machines) grew by more than 104%Watch video from the event here Nescafé Dolce Gusto (NDG) enlisted celebrity ambassador, will.i.am, for a global...
ASG sets the school agenda
ASG sets the school agendaEarned media: Online/broadcast/print 893 + clipsASG dominates the ‘back to school news agenda95% of coverage contained 2 + key messagesAustralian Scholarship Group (ASG) supports parents in planning for the cost of their children’s...
MedicalDirector becomes a ‘go to’ health commentator
MedicalDirector becomes a ‘go to’ health commentator MedicalDirector breaks out of trade news; 50% of coverage secured in mainstream mediaMedicalDirector has the largest share of voice in online media (compared with competitors)Dr Magennis positioned as ‘go to’...
Build ‘trusted partner’ for eco-friendly and sensory children’s toy wholesaler, Artiwood
Build ‘trusted partner’ for eco-friendly and sensory children’s toy wholesalerLikes on Instagram increased by 200%Seen as a trusted partnerPowerful visual content drives retailers to stock new productsThe previous owner did little to communicate with its customers and...
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