Which content creator/influencer is best for your brand?
24.05.2023

Gone are the days where we partner solely with those influencers or content creators who have the biggest following. Nano influencers (1000-10,000 followers) and micro influencers (10,000-50,0000) are just as valuable, if not more. 

Follower count alone doesn’t demonstrate true influence. Trustworthiness and relatability are key; the ability to appeal to the ordinary person, to relate and entertain without looking from on high. 

Learn how to know if an influencer is right for a brand, why you would choose a nano or a micro influencer over someone with a bigger audience and how to measure success?

 

Producer: Leah Tindale

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