What makes a great influencer – we share our favourites!

Navigating the world of influencers and social media has changed the marketing and public relations landscape over the past 10 years.

The task of finding an influencer is a comprehensive process, with the team using a combination of crowdsourcing, direct influencer outreach, and working with agents of influencers and content creators who, in turn, have access to a wide range of contacts in various fields. 

When it comes to identifying influencers for a particular campaign, it’s not about looking at the quantity of followers, but rather the quality of engagement an influencer has with their audience.

High engagement with an audience can only be achieved through unique and authentic content. This is made possible when you have honest conversations with influencers who have the space to make content their own.

Producer: Leah Tindale

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