Urban Art Festival attracts 45K + visitors

45,000 visitors attend festival at the new location

#chalkurbanart attracted 167 photos and 10,447 Instagram likes

IMPACT Commended for ‘Best Pro Bono Campaign’ NSW PRIA and Golden Target Awards

The Chalk Urban Art Festival was being held in a new location for the first time in three years.

IMPACT’s targeted media blitz focused on engaging ‘What’s On’ media, parenting influencers, online and social channels to enable geo-targeting to get the word out, fast.

Online/social content accounted for 94 per cent of the audience reached. Coverage with key targets including Sunrise, Sydney Morning Herald, The Daily Telegraph, The Guardian and 2UE ensured strong festival foot traffic.