Two sold out events driven purely by PR and marketing

IMPACT Agency The Growth Faculty

 

IMPACT Agency Case Studies

Web traffic up 3,180% in launch week

IMPACT Agency Case Studies

Earned media: Online/broadcast/ print 700 + clips

IMPACT Agency Case Studies

IMPACT awarded ‘Best Integrated Marketing Campaign’ NSW PRIA & Highly Commended at the Golden Target Awards

The Growth Faculty secured Hillary Rodham Clinton to tour in Australia. With tight contract restrictions, a strategic, integrated campaign was crucial for driving ticket sales.

A tiered and targeted media outreach strategy ensured positive coverage of the event and profile opportunities for The Growth Faculty were secured across all major news outlets in Australia.

Using a series of embargoes, coverage appeared quick and fast, igniting excitement around the country to prompt website visits and ticket sales.