Two sold out events driven purely by PR and marketing
Web traffic up 3,180% in launch week
Earned media: Online/broadcast/ print 700 + clips
IMPACT awarded ‘Best Integrated Marketing Campaign’ NSW PRIA & Highly Commended at the Golden Target Awards
The Growth Faculty secured Hillary Rodham Clinton to tour in Australia. With tight contract restrictions, a strategic, integrated campaign was crucial for driving ticket sales.
A tiered and targeted media outreach strategy ensured positive coverage of the event and profile opportunities for The Growth Faculty were secured across all major news outlets in Australia.