Independent communications consultancy, The IMPACT Agency, is delighted to announce the appointment of Trish McGee to Group Account Director. 

Trish was previously the Account Director for IMPACT’s consumer arm. She joined IMPACT in 2021 as Senior Account Manager and is also the key point of contact for the organisation’s Melbourne office. 

With a passion for all things PR and influencer marketing, Trish is a natural communicator with experience across consumer, corporate, lifestyle and not-for-profit sectors. 

The news follows the addition of Goodman Fielder to the agency’s client roster.  

IMPACT founder and CEO, Nicole Webb, said: “Trish has been a valued member of the IMPACT team for almost four years. In that time, she has been instrumental in challenging our thinking and driving results for our consumer clients as well as reinvigorating IMPACT’s offerings. Above all, she is a consummate professional, who reflects our values of excellence and humanity.  

“After 25 years in business, IMPACT continues to evolve. This year we will be launching our new earned model and unveiling a new advisory division, and we are excited to see where Trish’s leadership takes these initiatives.” 

Trish is equally excited for this new role and relishes the opportunity to lead the IMPACT team: “I’m really looking forward to building collaborative relationships with all our clients. I’m also excited to delve deeper into strategy to continue to drive impactful results, while empowering our corporate and consumer teams to thrive,” she said.