Social media essentials for 2021

Social media essentials for 2021

The social media giants have embraced the ‘new year, new you’ philosophy, with many deciding that 2021 is the perfect time for a shakeup.  So, what are they up to?  We have compiled some of the biggest changes to take note of for your business as you navigate 2021 on...
Can brands be forgiven?

Can brands be forgiven?

As Trump retreats to his Mar-a-Lago hideout, IMPACT’s CEO, Nicole Webb, ponders his legacy, along with a string of other celebrities and leaders who have earned the ire of the public in the first few days of 2021.  How long does it take consumers (or citizens) to...
Influencer marketing 2020

Influencer marketing 2020

With in-person events off the table this year, 2020 has provided IMPACT with some interesting challenges and insights when it comes to working with influencers.  In a normal year, our work with influencers would consist of events, affiliate programs, sponsored posts...