Song secrets revealed and beer campaign fails

Song secrets revealed and beer campaign fails

As the year comes to a close, IMPACTers have had plenty to talk about. The start of December brought with it the arrival of Spotify Wrapped, the only time of the year when we’re happy to learn just how much data our streaming platforms collect from us. From calming...
Sponsorships, social media fails and rebrand BoMbs

Sponsorships, social media fails and rebrand BoMbs

This week, more sporting sponsorships have been called into question, with Netball Australia losing Hancock Prospecting after player Donnell Wallam, a Noongar woman, raised her concern with the company’s racist history. To read more on the future of sports...
Lost data, deadly protests and one almighty dart

Lost data, deadly protests and one almighty dart

This week, the brand on everyone’s lips – and in many IMPACTer’s inboxes – was Optus. The data breach has seen the records of 11 million Australians stolen, with Medicare cards, drivers’ licenses, addresses and banking information compromised.  The crisis...