Meet Marcela

Meet Marcela

Having straddled both the corporate and public relations agency worlds, Marcela’s career has spanned a diverse range of industries.  She’s helped people understand the ins and outs of insurance, promoted the best of Australia’s small and medium business sector,...
Meet Iris

Meet Iris

Iris graduated with a Bachelor of Media, majoring in PR and Advertising as well as a minor in Human Resource Management. As someone who has worked in retail for the majority of her life, communication and teamwork come naturally. Iris has also completed internships...
Defining the ‘Aussie spirit’ in 2022

Defining the ‘Aussie spirit’ in 2022

The land of easy-going larrikins and ‘she’ll be right’ attitudes is changing. IMPACT explores how and what has changed the nation’s character. On 1 January 2020, Australia grew up a little. A small, but very important, step towards recognising the story of ALL...
Changing tack: the new TGA advertising code

Changing tack: the new TGA advertising code

Eight months after the publication of the new TGA code, we share our learnings on the three key strategies to creating a successful influencer marketing campaign. Changes to the Therapeutic Goods Association (TGA) advertising code in January 2022 threw brands – and...
Give `em lip: Five minutes with Leah Tindale

Give `em lip: Five minutes with Leah Tindale

What makes a great podcast, why Australians are infatuated with them, and how you can elevate your business through the art of podcasting. According to the Infinite Dial Australia 2022, Australia has officially overtaken the US as the biggest podcast-listening nation...