by impact | Aug 2, 2023 | News
For more than 10 years, IMPACT has undertaken annual research to better inform our influencer campaigns to provide our clients more meaningful results. In June 2023, we asked more than 30 influencers and their managers questions, ranging from planning, to preferred...
by impact | Aug 24, 2022 | News
The land of easy-going larrikins and ‘she’ll be right’ attitudes is changing. IMPACT explores how and what has changed the nation’s character. On 1 January 2020, Australia grew up a little. A small, but very important, step towards recognising the story of ALL...
by impact | Aug 24, 2022 | Leadership Hub
Eight months after the publication of the new TGA code, we share our learnings on the three key strategies to creating a successful influencer marketing campaign. Changes to the Therapeutic Goods Association (TGA) advertising code in January 2022 threw brands – and...
by impact | Mar 17, 2022 | Leadership Hub, News
Over the past couple of weeks, there has been much confusion about changes to the rules governing how influencers can share and advertise therapeutic goods. The changes happened back in January 2022, but a recent article prompted a wave of hysteria among influencers,...
by impact | Mar 31, 2021 | News
The mindset of consumers has changed in the past year, and while COVID experiences have been different for all, there has been a shift towards wanting to stay and support local. Through this mindset, we have seen grassroots campaigns regaining...
