You know your customers, right?

You know your customers, right?

With businesses and households tightening their belts, IMPACT’s Behavioural Psychology Specialist, Kris White shares how to overcome a cautious consumer mindset and attract more customers. Tuesday’s Federal Budget shared more grim news about the future of the...
Sportswashing: When brands don’t walk the walk, players will

Sportswashing: When brands don’t walk the walk, players will

Branding has been truly beleaguered this year. From the ill-fated Pride jerseys of the Manly Sea Eagles to Nick Kyrgios’ flouting of Wimbledon whites, players are more vocal than ever about what logos they wear. Read on to find out what lies in store for sponsorship,...
Not Now, Not Ever

Not Now, Not Ever

From personal branding moves, to environmental protests, to the BOM’s prediction of a really wet Summer, this week has given IMPACTer’s plenty to chat about. Ten years on from Julia Gillard’s famous speech, the former PM has announced the publication of her new book,...
Meet Brent Knevett, our Government Relations Consultant

Meet Brent Knevett, our Government Relations Consultant

The three ways businesses can build effective relationships with government to progress their mission. Brent Knevett has been in and around the public sector for the last 35 years, working with and influencing policymakers. IMPACT has been working with Brent for the...
How to be front-page ready

How to be front-page ready

With media space harder to secure than ever, newsjacking provides an opportunity to not only grab eyeballs but establish your brand as a thought leader.  Australian communicators are operating within an increasingly centralised and busy media landscape. Two companies,...