by impact | Aug 2, 2023 | News
For more than 10 years, IMPACT has undertaken annual research to better inform our influencer campaigns to provide our clients more meaningful results. In June 2023, we asked more than 30 influencers and their managers questions, ranging from planning, to preferred...
by impact | Jan 26, 2021 | News
The social media giants have embraced the ‘new year, new you’ philosophy, with many deciding that 2021 is the perfect time for a shakeup. So, what are they up to? We have compiled some of the biggest changes to take note of for your business as you navigate 2021 on...
by impact | Jan 26, 2021 | News
As Trump retreats to his Mar-a-Lago hideout, IMPACT’s CEO, Nicole Webb, ponders his legacy, along with a string of other celebrities and leaders who have earned the ire of the public in the first few days of 2021. How long does it take consumers (or citizens) to...
by impact | Dec 4, 2020 | News
As we round out what has been a very strange year indeed, CEO Nicole Webb asked her team if there were any noteworthy communications lessons to be learnt from and if there were any campaigns worth mentioning. There are some recurring themes… For Katie and Leah, the...
by impact | Nov 19, 2020 | News
With in-person events off the table this year, 2020 has provided IMPACT with some interesting challenges and insights when it comes to working with influencers. In a normal year, our work with influencers would consist of events, affiliate programs, sponsored posts...
