One piece of timely coverage can have maximum impact

One piece of timely coverage can have maximum impact

Superannuation was high on the agenda of the 2021/22 federal budget, but it became clear that underlying issues impacting vulnerable Australians’ super were no closer to being solved. Super-Rewards and its CEO and Founder, Pascale Helyar-Moray, set out to put these...
IMPACT’s Budget Observations 

IMPACT’s Budget Observations 

To consider how the Budget’s narratives and initiatives apply to your businesses, brands, target audiences, and communications activities – IMPACT has compiled observations some key, relevant themes for our clients and network. Back to work: Skills, training and jobs ...
Budget speech delivers a narrative of directive optimism

Budget speech delivers a narrative of directive optimism

Frances Dwyer, The IMPACT Agency General Manager  Treasurer Josh Frydenberg’s budget speech aimed to acknowledge hardships but quickly turn Australia’s head sharply to the future. Delivered with a directive optimism and a significant cheque to get Australians working...