It’s not you, the nation has changed

It’s not you, the nation has changed

If tried and trusted comms are falling flat and click throughs are tumbling you might be asking yourself – ‘what’s changed?’    The answer is almost certainly your audience. The last two years has had a lasting impact on the outlook, mindset and priorities of...
The COVID hangover

The COVID hangover

No amount of hamburgers, vitamin B or raw eggs will fix this hangover. I’ve noticed tolerance levels aren’t what they used to be. Customers don’t seem to be saying ‘thank you’ as much as they did, workers seem to lack that sparkle in their eyes and the lady in...