Defining the ‘Aussie spirit’ in 2022

Defining the ‘Aussie spirit’ in 2022

The land of easy-going larrikins and ‘she’ll be right’ attitudes is changing. IMPACT explores how and what has changed the nation’s character. On 1 January 2020, Australia grew up a little. A small, but very important, step towards recognising the story of ALL...
Changing tack: the new TGA advertising code

Changing tack: the new TGA advertising code

Eight months after the publication of the new TGA code, we share our learnings on the three key strategies to creating a successful influencer marketing campaign. Changes to the Therapeutic Goods Association (TGA) advertising code in January 2022 threw brands – and...
Give `em lip: Five minutes with Leah Tindale

Give `em lip: Five minutes with Leah Tindale

What makes a great podcast, why Australians are infatuated with them, and how you can elevate your business through the art of podcasting. According to the Infinite Dial Australia 2022, Australia has officially overtaken the US as the biggest podcast-listening nation...
The new era of webinars

The new era of webinars

IMPACT just secured an exclusive webinar opportunity for our client Russell Reynolds Associates with HR Daily, and you could do one too. Here’s how. Prior to the pandemic, it’s fair to say that the shine had come off the humble webinar. As we settle into the new...
Five stars: How to get good product reviews

Five stars: How to get good product reviews

Product reviews are a key checkpoint for customers, now more than ever. Follow these four steps to ensure positive ratings and improve conversion. Since the dawn of online shopping, consumers have used product reviews to research prior to buying. The key metric? The...