IMPACT launches 2023 Influencer Pulse Check

IMPACT launches 2023 Influencer Pulse Check

For more than 10 years, IMPACT has undertaken annual research to better inform our influencer campaigns to provide our clients more meaningful results.   In June 2023, we asked more than 30 influencers and their managers questions, ranging from planning, to preferred...
Are all influencers creators?

Are all influencers creators?

Writing from the ECCO conference in Sweden, IMPACT owner Nicole reports on the latest trends in the content creator economy. Hej from Sweden! Never one to take travel for granted (even more so this side of the pandemic), I have been fortunate to attend the ECCO...