IMPACT launches 2023 Influencer Pulse Check

IMPACT launches 2023 Influencer Pulse Check

For more than 10 years, IMPACT has undertaken annual research to better inform our influencer campaigns to provide our clients more meaningful results.   In June 2023, we asked more than 30 influencers and their managers questions, ranging from planning, to preferred...
IMPACT CEO reflects on Car Boot Sleep Out

IMPACT CEO reflects on Car Boot Sleep Out

Imagine your name is Jun. You are 31 years old and you have a 10 year old son, Ben. You have left a domestic violence relationship and are staying with your sister. However, you feel unsafe staying there as your ex-partner knows where your sister lives – you...
How today’s macro environment is influencing news headlines

How today’s macro environment is influencing news headlines

The changing economic situation is affecting almost every facet of life. We look at how this is playing out in the media, providing food for thought when considering how the current times are impacting consumer and corporate habits.   It was not long ago that the news...
A week of industry firsts and initiatives with purpose

A week of industry firsts and initiatives with purpose

Michele Bullock becomes first woman to serve as RBA governor   We were delighted to see Michele Bullock will become the first woman to lead the Reserve Bank of Australia, replacing incumbent, Phillip Lowe.    When her seven-year term begins on September 18, Ms Bullock...
How to prepare your spokespeople for the media

How to prepare your spokespeople for the media

There is an art to speaking to the media and, believe it or not, it doesn’t come naturally to everyone.    Today’s media landscape continues to change and expand. From citizen journalism to social media platforms, combined with a 24-hour news cycle, it seems the...