You know your customers, right?

You know your customers, right?

With businesses and households tightening their belts, IMPACT’s Behavioural Psychology Specialist, Kris White shares how to overcome a cautious consumer mindset and attract more customers. Tuesday’s Federal Budget shared more grim news about the future of the...
Workshops to set your comms up for success in FY2022

Workshops to set your comms up for success in FY2022

Lock in your workshop before 30 June to receive your special EOFY 10% discount. Once booked, workshops can be undertaken any time before 31 December 2021. Set your narrative for FY2022 Ensure your campaign message aligns with current brand objectives, audience needs...
IMPACT welcomes new clients

IMPACT welcomes new clients

IMPACT loves working with clever, nimble and forward-thinking teams and organisations. We’re excited to welcome two new clients to the IMPACT family. Love To Dream  With five mums in our team, we understand first-hand how challenging it can be when your baby struggles...
Get to know IMPACT’s intern, Mary-Ann

Get to know IMPACT’s intern, Mary-Ann

What are you studying? Bachelor Arts / Advanced Studies (Media & Communications) majoring in Psychological Science at the University of Sydney. What do you like about it? The degree is quite broad which allows me to choose a major that gives me a holistic learning...
Instagram doesn’t care about your likes as much as you do

Instagram doesn’t care about your likes as much as you do

‘Likes’ used to reign but how important can they really be if Instagram continues to restrict them? If it’s not likes, then what? In 2019, Instagram removed ‘likes’ from public posts. A month ago, the social media platform ‘trialled’ the removal of all likes so that...