Strategic report roll out delivers 300+ clips


IMPACT Agency Case Studies

Back-to-back TV interviews

IMPACT Agency Case Studies

Earned media: Online/broadcast/ print 300 + clips

Campaign reaches an audience of 8.9 million

In 2019, the Unisys Security Index explored the concerns of everyday Australians regarding their personal safety at large-scale events, such as concerts or sports matches.

IMPACT segmented the survey findings to provide media with unique angles; allowing the team to lock in a series of rolling exclusives on launch day.

Timing the launch to coincide with two major events (State of Origin and Splendor In The Grass) made the research findings especially topical.

A second wave of coverage for the report was secured through a compelling news pack exploring consumer fears that their smart devices were spying on them.