The Growth Faculty secured Hillary Rodham Clinton to tour in Australia. With tight contract restrictions, a strategic, integrated campaign was crucial for driving ticket sales.
No access to talent meant media expectations would need to be carefully managed to avoid disappointment and negative coverage.
There was a strong possibility that The Growth Faculty would be lost in ‘Hillary hysteria’.
A tiered and targeted media outreach strategy ensured positive coverage of the event and profile opportunities for The Growth Faculty secured across all major news outlets in Australia.
By utilising embargos, coverage appeared quick and fast, igniting excitement around the country and driving high web traffic and ticket sales.