Sponsorships, social media fails and rebrand BoMbs

This week, more sporting sponsorships have been called into question, with Netball Australia losing Hancock Prospecting after player Donnell Wallam, a Noongar woman, raised her concern with the company’s racist history. To read more on the future of sports sponsorships, click here.

Australians braced for the outcomes of the budget aimed at ‘slaying the dragon of inflation’. While promising $800,000 for clean energy projects, Treasurer Jim Chalmers warned of further energy price hikes, which will no doubt encourage households to consider solar options. University and TAFE is also set to receive hundreds of millions of dollars in an effort to answer the skills shortage, though traditional education-to-employment pathways cannot solve the crisis alone.

Abroad, England ushered in a new Prime Minister – again. Rishi Sunack steps into British office as the richest British Prime Minister in history, whose net worth surpasses some members of the royal family.

In social media news, Virgin Australia has copped heat for using a customer complaint about their Pride Flights in a post, with some Twitter users accusing them of concocting a fake email, and others saying Virgin Australia amplified the bigotry. While Pride Flights are aimed at standing in solidarity with the LGBTQIA+ community, the post missed the mark.  

It seems Instagram has run out of current social media platforms to copy, so it has turned to platforms departed; the app is looking to add songs to profiles à la MySpace. Unlike previous changes to the app, users are onboard for the new feature.

In the world of fashion, Adidas, GAP, Vogue and Balenciaga have ended their partnerships with Ye (Kanye West), over a series of anti-Semitic comments. This follows weeks of racist commentary and problematic behaviour, condemned by a number of celebrities across the world, including his ex-wife, Kim Kardashian.

While those living on the eastern seaboard deal with yet more floods, the Bureau of Meteorology dealt with its own disaster – a failed rebrand. After forbidding the abbreviation of ‘BoM’ in favour of the vaguely dystopic ‘The Bureau’, media furore forced them to backflip. We tend to agree with environment minister, Tanya Plibersek’s view that “the focus of the BoM should be on weather, not branding”.

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