Social media for good and evil, and another logo fail
23.03.2023

This week’s media has seen plenty of political coverage, with NSW election fodder, a possible indictment of Trump, and Xi Jinping meeting with Putin under the guise of peacekeeper.

Environmental concerns have also been in the spotlight, with The Willow Tree Project mobilising young climate activists on TikTok, and the Intergovernmental Panel on Climate Change (IPCC) delivering an urgent call to act on climate change. Locally, information from the Australian Packaging Covenant Organisation (APCO) shows Australia is well behind its plastic waste recycling target of 70 per cent, reaching only 16 per cent. Such news will no doubt put even more pressure on businesses to improve their sustainability practices – and thoughtfully communicate them.

While TikTok was used to rally young environmentalists, we’ve seen Trump use his ‘free speech’ platform, Truth Social, to call supporters to protest his possible indictment. While the app has a mere 1.7 million users compared to Twitter’s 450 million, the most prominent accounts are sympathetic to Trump’s ideologies, and inciting potentially violent protest is cause for concern. 

In related news, Australians for a Murdoch Royal Commission continues to gain momentum, with Malcolm Turnbull joining as co-chair, who is dedicated to fighting against the ‘Foxification of Australia’.

In the first logo scandal of the year, AFL fans have pointed out that Toyota’s on-field ad bears a striking resemblance to a uterus.  As with last year’s disastrous Women’s Network logo, this seems like an issue easily avoided if more women were involved in the design stage, proving the importance of diversity within organisations. 

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