Meta pays attention to the media (even if they won’t pay)
04.07.2024

Written by Iris Guo

Election interference 

The five Facebook pages an ABC investigation linked to foreign interference in the UK election have been taken down for deception and “inauthentic engagement tactics”. 

ABC Investigations unmasked a network of coordinated Facebook pages that had been spreading pro-Kremlin propaganda, with some also posting in support of Nigel Farage’s populist Reform UK party — a key challenger to the Conservatives in the July 4 poll. 

The pages were administered from Nigeria, which Meta has previously uncovered as a base of operations for Russian-linked influence efforts. 

Workplace monitoring – who’s watching? 

Gartner explores the future of the employee experience, following changes to working life, technology, layoffs and remote work.  

Employees are now aware that many organisations are tracking their activities, but few know how this information is used. This lack of transparency can lead to a host of negative behaviours, such as burnout, low productivity and disregard for instructions.   

Organisations need to work together with their employees to establish a data-informed human-centric experience that will positively impact workplace wellbeing, performance and productivity. 

Gartner is an IMPACT client.  

Media giants’ redundancies  

Seven West Media, Channel Nine and Southern Cross Austero (SCA) have announced a number of redundancies following a loss of revenue from Meta and a weak advertising market. 

Seven confirmed the departure of its chief marketing officer (CMO), chief revenue officer (CRO) and managing director, as well as up to 150 people. Channel Nine confirmed up to 200 job losses across its publishing, TV and current affairs divisions.  

SCA has also lost their CMO, as well as its head of news and corporate communications as part of a wave of job cuts.   

ALDI gets to the core of Aussies’ shopping habits 

In a new campaign, ALDI is uncovering the ways Aussies shop and is rewarding its customers with up to three years’ worth of groceries.  

Recognising that every ALDI shopper is unique, the brand is launching a competition to celebrate all the different ways it fits into people’s lives, dubbing this ‘#ALDIcore’. 

Playing on the social media trend of adding ‘-core’ to the end of popular styles or philosophies – such as Barbiecore, normcore, hopecore, and even corecore.  

This is the grocery store’s largest competition to date, and during a cost-of-living crisis, it couldn’t come soon enough. 

Aldi is not a client of IMPACT, yet…😊 

 

 

 

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