Leadership. We believe in a ‘do, then tell’ approach to leadership to seed authentic conversations and reinforce brand trust.
Reputation
Measure and monitor changing perceptions of your brand over time.
Prepare for and minimise the impact of potential brand threats while cultivating advocates (internal and external) through IMPACT’s dedicated content, media and stakeholder programs.
As the custodian of the brand, we also support CEOs to understand and communicate their organisation’s purpose, values and culture with our ‘do, then tell’ leadership model.
Thought Leadership
IMPACT’s thought leadership program starts by understanding your current share of voice and key competitor narratives to determine the conversations you can, and should, own.
Connect with your audience through the development of rich, insight-led content while IMPACT’s rapid response approach ensures your brand is part of the breaking newscycle.
Key messages
Set your key messages with IMPACT’s strategic narrative model.
Through two-way dialogue we identify the people you want to connect with along with the drivers and barriers we’ll face to engage them.
Messages are aligned with behavioural principles set by our consulting psychologist to ensure maximum cut-through.
Media Training
Learn the techniques required to skillfully guide conversations, incorporate key messages and respond to tough questions in IMPACT’s tailored media and message workshop.
Working with a real-life journalist under NDA, you’ll learn the secrets to staying in control of your interview and how you can go from supplying a few quotes to being a trusted content collaborator.
Go to ServicesSee Our Work
#nopanicperiod puts a pause on pandemic hoarding
At a time when COVID-19 sparked worldwide panic buying, IMPACT shifted news, social media and government agendas to the need for access to affordable, sustainable hygiene products.
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Using audience profiles to forge real customer connections
As homeloans.com.au prepared to relaunch into the new world of digital lending, IMPACT’s proprietary audience profiles and behavioural science-led insights provide secret to customer communications.
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From recruitment experts to trusted leadership advisors
A 12-month campaign drives awareness of Russell Reynolds Associates' advisory service, repositioning them as trusted leadership advisors; doubling share of voice and meeting its competition head-on.
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