Brand + Marketing. IMPACT’s people-first policy ensures each piece of content, interaction or engagement speaks directly to your intended audience.
Founded in 1999, our roots are grounded in traditional public relations and evolved for the digital world. We know that the right message, in the right channel, at the right time will create the right impact.
Our strategic approach to communications marries insights, business objectives and a clear understanding of your audience to deliver real outcomes, not just outputs.
Influencer & Content Creators
IMPACT’s custom engagement model ensures true collaborations between brands, influencers and content creators.
It starts with a benchmark to identify brand fit, shared values and audience alignment for the brand. It then sets a clear path between both parties to balance creativity and authenticity for influencers and essential messaging for your brand.
We then amplify top performing content and pivot to where opportunities lie to drive the best results.
IMPACT’s earned and owned model leverages news insights, owned resources and an editorial-first policy to drive strong engagement with media.
Our media engagement programs identify and prioritise the titles and targets required to reach your target audience while our dedicated reporting tracks your share-of-voice, messaging and overall impact.
Social + Digital Campaigns
Kick off your digital campaign with a complete channel and content review to reset your organisation’s performance benchmarks. From here we’ll set the protocols for audience engagement, content curation, boosted content and community and issues management.
Take your online campaigns even further with our digital partner’s proven framework to attract, convert and retain customers.
From catchy insta captions to comprehensive industry whitepapers, IMPACT’s talented content specialists can write it all. Our work with Phil Dye, aka ‘The Brain Guy’ ensures all materials produced by the agency will connect and resonate with your audience.
Whether you need a blog, copywriting, social content, video or a podcast script, IMPACT’s trusted collective of creatives will make it happen.
From supporting sell out stadium events for President Barack Obama, Hillary Rodham Clinton and Malala Yousafzai to leading round table discussions on the future of cybersecurity, IMPACT has done it all.
Connect with us to learn how we can support your next trade show event, product launch, pop-up store or spokesperson tour.
Outsourced Marketing Support
An outside perspective is an invaluable asset. We will work closely with your team to identify key business objectives, assess current marketing activities and develop a results-driven strategy to maximise your ROI.
From developing a brand identity and redesigning your website, to crafting a content marketing strategy and landing media coverage, IMPACT can help.
See Our Work
With NSW under Level 2 water restrictions, IMPACT positioned client, Flower Power, as the go-to commentator for water-saving tips.SEE MORE
A 12-month campaign drives awareness of Russell Reynolds Associates' advisory service, repositioning them as trusted leadership advisors; doubling share of voice and meeting its competition head-on.SEE MORE