‘Save the Box’ breaks the silence around gynaecological cancer

25,091 video views via Facebook, 50,000 + Instagram likes and comments

Funds raised allow 94 women to participate in clinical trials

IMPACT awarded ‘Best Pro Bono Campaign’ NSW PRIA and Highly Commended by The Golden Target Awards  

ANZGOG research revealed people felt uncomfortable speaking about women’s gynaecological health (and the words for a woman’s intimate parts are often considered taboo).

IMPACT worked to amplify the organisation’s activation at Martin Place, Sydney – a 1,743 cardboard box memorial installation. Each ‘box’ represented a mother, daughter, sister and grandmother who had lost their life to gynaecological cancer.

The team engaged KOLs and influencers to drive #savethebox conversations online while emotive case studies portrayed the real-life impact of gynaecological cancer with mainstream media.