IMPACT and client, Nestlé, were recently shortlisted for the Public Relations Institute of Australia’s (PRIA) prestigious Golden Target Awards.

The launch campaign for the Nestlé Reforestation Program in Australia was named a finalist in the Corporate Reputation and Management category.

In H2 2022, Nestlé launched the Program as part of its ambitious 2050 Net Zero Roadmap.

This program aims to plant 200 million trees globally by 2030, including 10 million trees here in Australia.

As part of a 360 degree campaign, IMPACT was to drive positive awareness of the reforestation program and seed ongoing interest in the project’s key milestones among planting site communities, Nestlé factory locations, and sustainability, retail and food/beverage industry media.

For IMPACT, preserving the planet is one of our founding beliefs, so we are especially thrilled with the nomination. Wish us luck ahead of the National Awards night on 12 October!