Re-launching Nescafe Dolce Gusto with the help of will.i.am
Attendance from all major retailers
Electrical sales (coffee machines) grew by more than 104%
Nescafé Dolce Gusto (NDG) enlisted celebrity ambassador, will.i.am, for a global campaign. In Australia, the campaign was used to re-launch the brand and show trade buyers and partners that NDG was going places.
A DJ and Black Eyed Peas tribute act (will.i.am was not available to come to Australia) were used to bring elements of the ambassador’s persona to life. Futuristic entertainers, a graffiti artist and bespoke AV visuals celebrated the sci-fi pop theme.