Behavioural science-led insights

Manual teaches team to identify and connect with six audience profiles

Messaging watchlist ensures interactions are authentic and production

CLIENT

Homeloans.com.au

SERVICES

Behaviours | Leadership
Using audience profiles to forge real customer connections

To relaunch an old and trusted brand into the world of digital lending (during a pandemic no less), homeloans.com.au needed to understand their audience, inside-out.

IMPACT’s proprietary audience profiles allowed homeloans.com.au to deep dive into the drivers and barriers to engagement for their customers. Insights from our behavioural consultant ensured customer goals, priorities and mindsets were understood.

Armed with this knowledge, homeloans.com.au has been able to tailor customer communications to meet their needs; positioning the brand as a partner, not just a lender.

Direct training on audience profiles with customer support teams has improved interactions through a richer understanding of needs and communication preferences.

View Work

Phased campaign builds credibility; program oversubscribed

Phased campaign builds credibility; program oversubscribed

As Australia’s unemployment and underemployment rates rose in the wake of the COVID-19, IMPACT was engaged to launch the education-to-employment not-for-profit.

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Using audience profiles to forge real customer connections

Using audience profiles to forge real customer connections

As homeloans.com.au prepared to relaunch into the new world of digital lending, IMPACT’s proprietary audience profiles and behavioural science-led insights provide secret to customer communications.

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Award-winning campaign facilitates euphoric periods for All Genders

Award-winning campaign facilitates euphoric periods for All Genders

A ground-breaking campaign pushes the envelope to challenge pre-existing norms and drive open conversations about gender-diverse experiences.

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