200+ media enquiries pre-event and 100+ on-the-ground requests

500+ pre-event media clips promoting the events + Growth Faculty

213 million reached via pre-event media; all events sold out

CLIENT

Growth Faculty

SERVICES

Brand and Marketing | Corporate Affairs
Strategic media management underpins Barack Obama’s private Australian tour

Business leadership and events provider, Growth Faculty, welcomed back in-person experiences for the first time since the global pandemic, with ‘An Evening With President Barack Obama’ in Sydney and Melbourne.

With tight contract restrictions and no media interviews with the former President, a strategic, integrated campaign was crucial for selling out the two events.

A phased targeted media outreach strategy ensured pre-event coverage and profile opportunities for Growth Faculty were secured across all major news outlets in Australia, driving website visits and ticket sales.

IMPACT also supported the President and his on-the-ground team with key theme briefing packs, guidance on issues as they arose and media management. IMPACT fielded 200+ direct requests from media in 72 hours.

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Influencers bring VITAL PROTEINS cult status to Australia

Influencers bring VITAL PROTEINS cult status to Australia

Tasked with introducing the #1 U.S. collagen supplement brand, VITAL PROTEINS, to the Australian market, IMPACT developed a multi-tiered social media campaign.

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Phased campaign builds credibility; program oversubscribed

Phased campaign builds credibility; program oversubscribed

As Australia’s unemployment and underemployment rates rose in the wake of the COVID-19, IMPACT was engaged to launch the education-to-employment not-for-profit.

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From recruitment experts to trusted leadership advisors

From recruitment experts to trusted leadership advisors

A 12-month campaign drives awareness of Russell Reynolds Associates' advisory service, repositioning them as trusted leadership advisors; doubling share of voice and meeting its competition head-on.

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