200+ media enquiries pre-event and 100+ on-the-ground requests
500+ pre-event media clips promoting the events + Growth Faculty
213 million reached via pre-event media; all events sold out
Business leadership and events provider, Growth Faculty, welcomed back in-person experiences for the first time since the global pandemic, with ‘An Evening With President Barack Obama’ in Sydney and Melbourne.
With tight contract restrictions and no media interviews with the former President, a strategic, integrated campaign was crucial for selling out the two events.
A phased targeted media outreach strategy ensured pre-event coverage and profile opportunities for Growth Faculty were secured across all major news outlets in Australia, driving website visits and ticket sales.
IMPACT also supported the President and his on-the-ground team with key theme briefing packs, guidance on issues as they arose and media management. IMPACT fielded 200+ direct requests from media in 72 hours.