45% of coverage with tier one media
More than 1,000 program applications received, exceeding participant places six-fold
Campaign reaches an audience of 32.7 million
A phased, integrated communications campaign was required to establish GA’s permission to speak, humanise the unemployed, compel employers to realise the potential of employees with the right mindset and skills, and attract participants.
The media launch utilised personalised stories, data and a challenging narrative to emphasise the importance of demand-led education-to-employment pathways, securing top-tier media coverage. Newsjacking gave GA a genuine connection to the newscycle and allowed them to be voice in national discussions around employment.
The PR-led campaign was integrated with an organic and paid social media strategy to connect and engage with applicants and potential employers. Direct communications ensured stakeholders understood the scope of GA’s mission.
As homeloans.com.au prepared to relaunch into the new world of digital lending, IMPACT’s proprietary audience profiles and behavioural science-led insights provide secret to customer communications.SEE MORE
A 12-month campaign drives awareness of Russell Reynolds Associates' advisory service, repositioning them as trusted leadership advisors; doubling share of voice and meeting its competition head-on.SEE MORE