Modibodi influencer network reaches 820K+. Earned media reaches 7.5 million+ 

Modibodi confirmed as an essential service provider. Discount code generates direct sales.

IMPACT awarded ECCO Campaign of The Year + Bronze at PRIA’s Golden Target Awards

CLIENT

Modibodi
SERVICES

Brand and Marketing | Leadership | Stakeholder
#nopanicperiod puts a pause on pandemic hoarding

As COVID-19 hit, panic regarding access to hygiene products quickly ignited. IMPACT and Modibodi saw an opportunity to adopt a thought leader position by igniting discussions around how to access affordable, sustainable hygiene products.

Just seven days into the pandemic crisis, IMPACT developed a #NOPANICPERIOD strategy to mobilise the Modibodi tribe, position Modibodi as an essential service and connect with vulnerable Australians.

The campaign drove the following results:

  • Mobilising the brand’s highly-engaged network, ambassadors and influencers called for an end to hoarding and panic buying of single-use sanitary items, asked followers to consider more sustainable options like Modibodi, offering a discount code to provide additional support to all women during a trying time.
  • Government and top tier media relations were critical in positioning Modibodi as an essential service among key government ministers.
  • Modibodi donated product to vulnerable communities to ensure women in need did not experience period poverty.

View Work

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