24 influencers engaged, resulting in 33 original posts
A combined reach of 1,588,301, secured across macro, micro + nano influencers
Influencer engagement resulted in 7 x unique recipes shared on VITAL PROTEINS pages
After cementing its status as the #1 US collagen supplement brand, VITAL PROTEINS launched to the Australian market in early 2022 with ranging in Priceline.
The launch had two key objectives; introduce and establish brand awareness in Australia, and create local content for VITAL PROTEINS to share on social media.
IMPACT targeted key influencers at a macro, micro and nano level to maximise ROI:
- Key Australian media personalities, including Anthony Callea and Chezzi Denyer, were secured to drive mass awareness of the launch.
- 20x influencers in the health, wellness, food and lifestyle sectors were engaged to create beautiful, shareable content, including recipes encouraging followers to use the collagen in everyday routines.
- To complement sponsored content, a gifting strategy was also employed, resulting in organic influencer posts.
The launch campaign supported successful extension of ranging beyond Priceline, to Chemist Warehouse and Amcal Pharmacies, and direct eCommerce sales.
With NSW under Level 2 water restrictions, IMPACT positioned client, Flower Power, as the go-to commentator for water-saving tips.SEE MORE
Tasked with introducing the #1 U.S. collagen supplement brand, VITAL PROTEINS, to the Australian market, IMPACT developed a multi-tiered social media campaign.SEE MORE