24 influencers engaged, resulting in 33 original posts
A combined reach of 1,588,301, secured across macro, micro + nano influencers
Influencer engagement resulted in 7 x unique recipes shared on VITAL PROTEINS pages
Vital Proteins
SERVICES
After cementing its status as the #1 US collagen supplement brand, VITAL PROTEINS launched to the Australian market in early 2022 with ranging in Priceline.
The launch had two key objectives; introduce and establish brand awareness in Australia, and create local content for VITAL PROTEINS to share on social media.
IMPACT targeted key influencers at a macro, micro and nano level to maximise ROI:
- Key Australian media personalities, including Anthony Callea and Chezzi Denyer, were secured to drive mass awareness of the launch.
- 20x influencers in the health, wellness, food and lifestyle sectors were engaged to create beautiful, shareable content, including recipes encouraging followers to use the collagen in everyday routines.
- To complement sponsored content, a gifting strategy was also employed, resulting in organic influencer posts.
The launch campaign supported successful extension of ranging beyond Priceline, to Chemist Warehouse and Amcal Pharmacies, and direct eCommerce sales.
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