Share of voice doubled in less than 12 months; moves from 5th to 2nd against key competitors

Established 4 x RRA spokespeople as expert commentators

60% of articles referenced RRA advisory services, data or custom tools

CLIENT

Russell Reynolds Associates

SERVICES

Brand and Marketing | Corporate Affairs | Leadership
From recruitment experts to trusted leadership advisors

While the Russell Reynolds Associates (RRA) brand was well known for its executive hire function, few understood the depth of the organisation’s offering as an advisory service.

With a media footprint limited to the recruitment pages, IMPACT developed a strategic campaign to:

  • Position RRA and its spokespeople as essential thought leaders on key areas of focus including M&As, culture, leadership development and employee transition.
  • Showcase RRA’s rich resources, tools and assets on leadership.
  • Establish a clear narrative linking Russell Reynolds’ consultancy services with successful business outcomes.

Within 12 months, RRA doubled its share of voice against key competitors and secured an equal footing with the number one thought-leader brand in the market.

View Work

From recruitment experts to trusted leadership advisors

From recruitment experts to trusted leadership advisors

A 12-month campaign drives awareness of Russell Reynolds Associates' advisory service, repositioning them as trusted leadership advisors; doubling share of voice and meeting its competition head-on.

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Using audience profiles to forge real customer connections

Using audience profiles to forge real customer connections

As homeloans.com.au prepared to relaunch into the new world of digital lending, IMPACT’s proprietary audience profiles and behavioural science-led insights provide secret to customer communications.

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Audience profiles reveal pandemic-led leadership change

Audience profiles reveal pandemic-led leadership change

IMPACT cracks code to help The Executive Connection understand its members in Australia’s post-pandemic business landscape.

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