Share of voice doubled in less than 12 months; moves from 5th to 2nd against key competitors
Established 4 x RRA spokespeople as expert commentators
60% of articles referenced RRA advisory services, data or custom tools
CLIENT
Russell Reynolds Associates
SERVICES
While the Russell Reynolds Associates (RRA) brand was well known for its executive hire function, few understood the depth of the organisation’s offering as an advisory service.
With a media footprint limited to the recruitment pages, IMPACT developed a strategic campaign to:
- Position RRA and its spokespeople as essential thought leaders on key areas of focus including M&As, culture, leadership development and employee transition.
- Showcase RRA’s rich resources, tools and assets on leadership.
- Establish a clear narrative linking Russell Reynolds’ consultancy services with successful business outcomes.
Within 12 months, RRA doubled its share of voice against key competitors and secured an equal footing with the number one thought-leader brand in the market.
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