As part of its pioneering Net Zero Roadmap , Nestlé announced its aim to plant 10 million trees in Australia, in partnership with Greening Australia, Canopy and One Tree Planted. This landmark project is part of Nestlé’s Global Reforestation Program – aiming to plant and grow 200 million trees globally by 2030.

Along with the development of a VNR and engaging on-the-ground planting assets, IMPACT worked collaboratively with stakeholders to launch this landmark announcement, undertaking both a national and hyper-local media strategy to reach target audiences. Sustainability influencers were also engaged to amplify this message further to consumers.

With Nestlé factories being an important foundation in local communities across Australia, reaching regional audiences in the areas where Nestlé operates was crucial to this announcement. IMPACT assisted in the execution of grassroots, symbolic planting ceremonies taking place at Nestle factories to coincide with the announcement, securing coverage in WIN News Victoria, ABC Gippsland, Macleay Argus,  and Gympie Today. The campaign generated 29 media clips, totalling a reach of 1,447,000.

In 2023, the campaign was named the winner of the Corporate Reputation and Management category at the prestigious CPRA (formerly PRIA) Golden Target Awards. It was also shortlisted in the Corporate PR category at the global Indie Awards.