Natural light – the window to a healthy home
81% of media coverage highlighted how performance glass enhances the comfort of your home
42% of coverage featured the importance of natural light & glass in creating a healthy, comfortable home
Hero coverage in tier one publications included The Daily Telegraph Home magazine & Architecture and Design
Viridian needed to reset the way Australians feel and think about glass.
IMPACT developed a campaign to hero natural light in both consumer and trade media through new product announcements, homeowner advice articles, design trends and property stories.
A targeted content series educated homeowners about the health, environmental and financial benefits of performance glass.
Advances in glass technology and the increased choice of glazing solutions now available were also showcased throughout the campaign.