Millennials sign up to Zuper
1,000 + waitlist subscriptions in three weeks
Campaign reaches 10 million + consumer, business and trade readers
60% of coverage directly targeted Millennials
Most superannuation companies were founded before the internet and are not particularly innovative. As the new kid on the block, people would have trouble handing over their money to Zuper, an unknown company.
IMPACT’s targeted approach helped to educate Millennials on the importance of being in control of their long-term wealth and cemented Zuper as a serious player, developing key relationships with specialist writers.