The IMPACT Agency is delighted to welcome Sofia Pizzinato to the team.  

With a deep passion for storytelling and experience in PR and social media, Sofia brings a unique blend of creativity and expertise to every project she takes on.  

A proud graduate of the University of Technology Sydney, with a degree in digital and social media, she wasted no time diving into the PR world, securing two hands-on internships.  

The first, during her university studies, allowed Sofia to work with major brands like Uber, Nespresso, Kit Kat, PlayStation. This experience helped Sofia develop a strong foundation in content creation and media relations, as well as the ability to support in strategy and impactful campaigns execution.  

Her second internship, which lasted five months, ultimately led her to her first role as an Account Coordinator, where she was able to apply her skills in a professional setting and grow as a PR professional.  

Since joining The IMPACT Agency, she has continued to develop her expertise and finds it incredibly rewarding to see her efforts translate into real results for her clients.  

Outside of work, Sofia loves gaining new experiences and seeing new places. When she isn’t perfecting content and enjoying a cup of coffee, you can find her soaking up the sunshine or indulging in her guilty pleasure of reality TV and documentaries. She’s currently hooked on the high-octane series, Formula 1: Drive to Survive.