MedicalDirector becomes a ‘go to’ health commentator

MedicalDirector breaks out of trade news; 50% of coverage secured in mainstream media

MedicalDirector has the largest share of voice in online media (compared with competitors)

Dr Magennis positioned as ‘go to’ commentator; quoted in 88% of coverage

Despite being Australia’s leading medical software and information provider, MedicalDirector was not well-known.

A new CEO and re-brand would be used to start conversations and build brand awareness.

To establish relationships and secure coverage with mainstream media, IMPACT developed a population health series leveraging the organisation’s existing data alongside the insights of chief medical officer, Dr Andrew Magennis. 

Consistent outreach soon positioned MedicalDirector as a reliable health commentator with mainstream and trade media.