The public relations arm of Marketing Elements has merged its PR activities with independent communications agency, IMPACT Communications Australia (IMPACT); providing current and future clients with access to a full suite of scalable communications services and solutions.

IMPACT owner and founder, Nicole Webb, is delighted to welcome Marketing Elements’ owner and founder, Cecelia Haddad, and account manager, Jennifer Kiely, to IMPACT’s Pyrmont base from 1 May 2015.

“We’re really excited and look forward to putting our collective experiences to good use. With a growing portfolio of clients and similar working styles, there are some great opportunities to expose our clients to a wider range of services and expertise,” says Ms Webb.

Marketing Elements’ clients will join IMPACT’s comprehensive portfolio of food, FMCG, building and construction, property, HR, education, finance and health sector clients.

IMPACT Communication’s client list recently expanded to include; Nestlé’s Healthy Active Kids program; Australian Scholarship Group, the largest member-based education solutions provider in Australia and New Zealand; Portfolio and project management software, UniPhi; leading clinical software brand, MedicalDirector; and a pro bono project for Pink Hope’s Pinky Promise campaign.
Marketing Elements was established in 1995 and IMPACT in 1999. During this time Nicole and Cecelia have actively contributed to the development of PR best practice via roles with the Public Relations Institute of Australia and the Registered Consultancies Group.

“Nicole and I met through the PRIA. IMPACT shares our commitment to quality PR practice, creativity and innovation; something all our clients will benefit from,” says Ms Haddad.

Together, IMPACT and Marketing Elements will offer clients access to a full service agency including; strategy planning, stakeholder management, editorial print and design, social media strategies and policies, online content creation, media training, crisis and issues management, digital PR and blogger outreach, website SEO development.

IMPACT’s membership with the ECCO International Communications Network will also mean that multinational clients will have access to PR and marketing support in up to 40 countries.

“Together, we are committed to developing strategic and ingenious campaigns for future clients; leveraging the knowledge and skills of both agencies,” concludes Ms Webb.