Introducing an iconic brand to a new generation
Allen’s reaches a national audience of 100 million +
103 unsponsored influencer posts reach an audience of 2.1 million +
Pop-up sales targets are smashed; limited edition ranges sells out in just a couple of days
Millennials don’t have the same passion for ALLEN’S as previous generations. A ‘pop-up’ lolly bar would provide the customisable experiences Millennials crave.
To help start the sugar rush, IMPACT provided 200 Sydneysiders with an exclusive trial via Foodora, while bespoke jars were distributed to key influencers (unsponsored).
A first-run video exclusive with news.com.au revealed the lolly-making magic taking place at the Broadford factory.
Mainstream and millennial media titles loved the customisable products with the campaign reaching an audience of more than 100 million.
Influencer engagement generated 103 unsponsored posts reaching 2.1 million +. The news.com.au video was viewed on Facebook more than 448,000 times.