Blogs

Vaxxed to the max

Vaxxed to the max

The IMPACT team are all double-vaxxed and doubling-down on our commitment to a COVIDSAFE work environment.

Meet Ebony

Meet Ebony

Get to know Ebony Stanmore, the consumer team’s criminally smart (Ebony just completed a Master’s in Criminology!) senior account executive!

IMPACT’s Boss Lady Wins CEO of the Year

IMPACT’s Boss Lady Wins CEO of the Year

We all know she’s great, but it really is something special to be named as a leader making a difference among a whole network of CEOs. Read more about Nicole Webb’s impressive peer-reviewed accolade from The Executive Connection here.

Message failed

Message failed

Beat lockdown message fatigue with our five tips for internal communications

It’s not you, the nation has changed

It’s not you, the nation has changed

The last two years have had a lasting impact on the outlook, mindset and priorities of Australians – it’s time to get to know your new customers, audiences and stakeholders.

Meet the team: Olivia Bailey!

Meet the team: Olivia Bailey!

Meet Olivia, Account Manager of the consumer team! We had a chat to Liv about what drives her both in and out of the office.

Workshops to set your comms up for success in FY2022

Workshops to set your comms up for success in FY2022

The IMPACT team have prepared a series of workshops to help you perfect your communications initiatives, messages and delivery for the new financial year. Lock in your workshop before 30 June to receive your special EOFY rates.

The COVID hangover

The COVID hangover

Tolerance levels aren’t what they used to be. Customers don’t seem to be saying ‘thank you’ as much as they did, workers seem to lack that sparkle in their eyes and the lady in the cafe downstairs seems grumpier than normal. What’s going on?

IMPACT welcomes new clients

IMPACT welcomes new clients

IMPACT loves working with clever, nimble and forward-thinking teams and organisations. We’re excited to welcome two new clients to the IMPACT family – Love to Dream and Landart Landscaping.

Get to know IMPACT’s intern, Mary-Ann

Get to know IMPACT’s intern, Mary-Ann

We sat down with our intern, Mary-Anne, to hear what she’s learned in her time at IMPACT, what motivates her, and where she hopes to land next on the road to a communications career!

Content for the new-age brain

Content for the new-age brain

Fast-paced, multi-screen living is changing our brains. We spoke to the king of Australian citizen neuroscience, Phil Dye, for content essentials to connect with digital-age minds.

The art of giving

The art of giving

Corporate giving was at an all-time high in 2020, so are we entering a new era of empathy or is something more pragmatic afoot? IMPACT’s consulting behavioural psychologist, Kris White, shares his take on the art of giving.

Meet the new social media kid on the block: Clubhouse 

Meet the new social media kid on the block: Clubhouse 

What do Oprah Winfrey, Elon Musk, Kevin Hart, MC Hammer and Jared Leto have in common? They are just a few of the high-profile celebrities and billionaires flocking to the newest social media app to hit the scene – Clubhouse.

Will Facebook’s news ban impact your brand?

Will Facebook’s news ban impact your brand?

Around the country millions of Australians woke to discover blank Facebook news and brand pages today with the tech giant’s drastic response to the proposed News Media Bargaining Code. 

Can brands be forgiven?

Can brands be forgiven?

As Trump retreats to his Mar-a-Lago hideout, IMPACT’s CEO, Nicole Webb, ponders his legacy, along...

Influencer marketing 2020

Influencer marketing 2020

With in-person events off the table this year, 2020 has provided IMPACT with some interesting...

IMPACT turns 21!

IMPACT turns 21!

With IMPACT celebrating 21 years this year, IMPACT’s GM Frances Dwyer sits down with her CEO and...

Has the pandemic led us to true work-life balance enlightenment?

Has the pandemic led us to true work-life balance enlightenment?

From the days of carrying two phones to ‘keep work and life separate’ to the limitless lifestyle promises of today’s remote working, IMPACT’s, Victoria O’Neill, explores if we’re any closer to achieving true balance with our working and personal lives.

Re-integration reservations

Re-integration reservations

For people who know me, they would say I’m an extrovert.  So this may come as a surprise to them -...

Newsroom know-how

Newsroom know-how

Journalists are faced with new challenges each year as the media landscape continues its evolution...

Communications reset

Communications reset

In a communications quandary? Then it’s time to reset your communications  While life and business...

Zoomed out?

Zoomed out?

We live in an incredible time where we are able to still connect in unusual situations. There has...

IMPACT in isolation

IMPACT in isolation

Nicole  With two performing arts teenage daughters home schooling (and then on school holidays), I...

Lockdown psychology

Lockdown psychology

One month into our 90-day COVID-19 lockdown and most of us are starting to find a new rhythm to...

TikTok Time

TikTok Time

Previously known as Musical.ly, TikTok is where you could find Gen Z uploading 15 second videos of...

The news on the news

The news on the news

While we are continuing to be inundated with COVID-19 news, we’re starting to see an uptick in...

IMPACT’s EOFY Workshops

IMPACT’s EOFY Workshops

Need to reset your communications compass to ensure you get the best out of FY2020? The IMPACT...

Campaign crunch time

Campaign crunch time

With just over two weeks until the Federal Election, politicians are wasting no time inundating...

You’re wrong Roxy

You’re wrong Roxy

This week started off with PR ‘maven’ Roxy Jacenko slamming her own staff as ‘lazy’, questioning...

Good still exists online

Good still exists online

This week has showcased the very worst uses of social media and the internet's ability to serve as...

Reputation Roulette

Reputation Roulette

In 2010, following a mid-air engine failure, Qantas didn’t hesitate to ground its entire Airbus...

Time to have an opinion

Time to have an opinion

Anyone who has picked up a paper, turned on a television or listened to the radio this week will...

BE our Valentine?

BE our Valentine?

With the world’s most loved and loathed day just on the horizon, The IMPACT Agency’s consulting...