Blogs
The revival of the ‘grassroots’ campaign
Grassroots campaigns are regaining momentum with consumers, developing a sense of belonging to their community through shared experiences.
We’re in PR to tell stories, here’s how we can amplify the narrative.
We’re in PR to tell stories, here’s how we can amplify the narrative.
IMPACT’s adopted Koala ‘Dimples’ goes wild
A huge congratulations to our adopted Koala ‘Dimples’ on her release into the wild!
Brand activism is on the rise and you need to find your authentic place in it
#BlackLivesMatter, #MeToo and #ChooseToChallenge. Social activism is here to stay and there’s never been a more important time for brands to find their authentic place in it.
Humankind wins. Designing in 2021
IMPACT’s CEO, Nicole Webb, sat down with the company’s long time graphic design partner, Jason...
The art of giving
Corporate giving was at an all-time high in 2020, so are we entering a new era of empathy or is something more pragmatic afoot? IMPACT’s consulting behavioural psychologist, Kris White, shares his take on the art of giving.
We’re all individuals: Why personalised content is a must post-COVID
There has been a notable shift to ‘COVID Normal’ living and business, as our lives and newsfeeds expand beyond the singular focus of the pandemic to a larger breadth of topics and content.
Meet the new social media kid on the block: Clubhouse
What do Oprah Winfrey, Elon Musk, Kevin Hart, MC Hammer and Jared Leto have in common? They are just a few of the high-profile celebrities and billionaires flocking to the newest social media app to hit the scene – Clubhouse.
Will Facebook’s news ban impact your brand?
Around the country millions of Australians woke to discover blank Facebook news and brand pages today with the tech giant’s drastic response to the proposed News Media Bargaining Code.
Can brands be forgiven?
As Trump retreats to his Mar-a-Lago hideout, IMPACT’s CEO, Nicole Webb, ponders his legacy, along...
Social media essentials for 2021
The social media giants have embraced the ‘new year, new you’ philosophy, with many deciding...
A year in Review. What 2020 has taught us and why it’s not all bad.
As we round out what has been a very strange year indeed, CEO Nicole...
Influencer marketing 2020
With in-person events off the table this year, 2020 has provided IMPACT with some interesting...
The decisions your organisation makes today will affect how people see your company for years to come.
The decisions your organisation makes today will affect how people see your company for years to...
IMPACT turns 21!
With IMPACT celebrating 21 years this year, IMPACT’s GM Frances Dwyer sits down with her CEO and...
IMPACT’s Budget Observations
To consider how the Budget’s narratives and initiatives apply to your businesses, brands, target...
Unprecedented spending aimed to restore Australia’s economy after the pandemic
Brent Knevett, The IMPACT Agency’s Government Relations Consultant shares his snapshot of The...
Budget speech delivers a narrative of directive optimism
Frances Dwyer, The IMPACT Agency General Manager Treasurer Josh Frydenberg’s budget speech aimed...
IMPACT shortlisted for Employer of the Year award!
The IMPACT Agency has just been announced a finalist in B&T’s Women in Media Awards as best...
Has the pandemic led us to true work-life balance enlightenment?
From the days of carrying two phones to ‘keep work and life separate’ to the limitless lifestyle promises of today’s remote working, IMPACT’s, Victoria O’Neill, explores if we’re any closer to achieving true balance with our working and personal lives.
CEOs – where the bloody hell are you?
Something has been bothering me for a while. Long before COVID-19 and even more so now. Where the...
Why podcasts keep peaking in popularity
We’re hearing a lot about podcasts. And they’re not just a trend – they are here to stay. Whether...
Is the public’s trust in the media on the line?
Insights into truth and authority and how this impacts how we consume the news Conspiracy...
Dear Australia: Letters of reflection and hope from the IMPACT team
2020 has been a year like no other and we’re only halfway through! To ensure we remember the good,...
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