Blogs
Targeted influencer campaign connects teachers with new digital resource
IMPACT recently worked with Nestlé for Healthier Kids and the Australian Institute of Sport to launch the Good Village digital education platform.
It’s not you, the nation has changed
The last two years have had a lasting impact on the outlook, mindset and priorities of Australians – it’s time to get to know your new customers, audiences and stakeholders.
Does our industry rely too heavily on data? 100% of the IMPACT team agrees
The right data can supercharge an insight and provide a fast-track into an audience’s mind. But should data be treated as a shortcut for decision making?
Economics, ethics and empathy: Why leaders are responsible for so much more than the P&L
“If Scott Morrison was a CEO, would he still have his job?” Join our General Manager Frances Dwyer as she explores this question and more.
We need your help! Influencer trends – survey for marketers
We’d love your help! IMPACT is driving a research project looking into influencer marketing trends in Australia and around the world (via our ECCO partner agencies in 40 countries).
Meet the team: Olivia Bailey!
Meet Olivia, Account Manager of the consumer team! We had a chat to Liv about what drives her both in and out of the office.
Why now is the time to make sure podcasting is on your radar
In the car on the bus or going for a run, podcasts can be consumed anywhere, any time, and now is the time to include them in your marketing strategy.
Workshops to set your comms up for success in FY2022
The IMPACT team have prepared a series of workshops to help you perfect your communications initiatives, messages and delivery for the new financial year. Lock in your workshop before 30 June to receive your special EOFY rates.
The COVID hangover
Tolerance levels aren’t what they used to be. Customers don’t seem to be saying ‘thank you’ as much as they did, workers seem to lack that sparkle in their eyes and the lady in the cafe downstairs seems grumpier than normal. What’s going on?
Is Apple really protecting user privacy, or did it just wade into the data wars?
Apple has blocked advertisers’ access to iPhone user data for ads. Was it really about privacy, or is data competition heating up? Here’s what it means for brands.
IMPACT welcomes new clients
IMPACT loves working with clever, nimble and forward-thinking teams and organisations. We’re excited to welcome two new clients to the IMPACT family – Love to Dream and Landart Landscaping.
Get to know IMPACT’s intern, Mary-Ann
We sat down with our intern, Mary-Anne, to hear what she’s learned in her time at IMPACT, what motivates her, and where she hopes to land next on the road to a communications career!
Instagram doesn’t care about your likes as much as you do
‘Likes’ used to reign, but how important can they really be if Instagram continues to restrict them? If it’s not likes, then what?
Content for the new-age brain
Fast-paced, multi-screen living is changing our brains. We spoke to the king of Australian citizen neuroscience, Phil Dye, for content essentials to connect with digital-age minds.
The revival of the ‘grassroots’ campaign
Grassroots campaigns are regaining momentum with consumers, developing a sense of belonging to their community through shared experiences.
We’re in PR to tell stories, here’s how we can amplify the narrative.
We’re in PR to tell stories, here’s how we can amplify the narrative.
IMPACT’s adopted Koala ‘Dimples’ goes wild
A huge congratulations to our adopted Koala ‘Dimples’ on her release into the wild!
Brand activism is on the rise and you need to find your authentic place in it
#BlackLivesMatter, #MeToo and #ChooseToChallenge. Social activism is here to stay and there’s never been a more important time for brands to find their authentic place in it.
Humankind wins. Designing in 2021
IMPACT’s CEO, Nicole Webb, sat down with the company’s long time graphic design partner, Jason...
The art of giving
Corporate giving was at an all-time high in 2020, so are we entering a new era of empathy or is something more pragmatic afoot? IMPACT’s consulting behavioural psychologist, Kris White, shares his take on the art of giving.
We’re all individuals: Why personalised content is a must post-COVID
There has been a notable shift to ‘COVID Normal’ living and business, as our lives and newsfeeds expand beyond the singular focus of the pandemic to a larger breadth of topics and content.
Meet the new social media kid on the block: Clubhouse
What do Oprah Winfrey, Elon Musk, Kevin Hart, MC Hammer and Jared Leto have in common? They are just a few of the high-profile celebrities and billionaires flocking to the newest social media app to hit the scene – Clubhouse.
Will Facebook’s news ban impact your brand?
Around the country millions of Australians woke to discover blank Facebook news and brand pages today with the tech giant’s drastic response to the proposed News Media Bargaining Code.
Can brands be forgiven?
As Trump retreats to his Mar-a-Lago hideout, IMPACT’s CEO, Nicole Webb, ponders his legacy, along...
Social media essentials for 2021
The social media giants have embraced the ‘new year, new you’ philosophy, with many deciding...
A year in Review. What 2020 has taught us and why it’s not all bad.
As we round out what has been a very strange year indeed, CEO Nicole...
Influencer marketing 2020
With in-person events off the table this year, 2020 has provided IMPACT with some interesting...
The decisions your organisation makes today will affect how people see your company for years to come.
The decisions your organisation makes today will affect how people see your company for years to...
IMPACT turns 21!
With IMPACT celebrating 21 years this year, IMPACT’s GM Frances Dwyer sits down with her CEO and...
IMPACT’s Budget Observations
To consider how the Budget’s narratives and initiatives apply to your businesses, brands, target...
Unprecedented spending aimed to restore Australia’s economy after the pandemic
Brent Knevett, The IMPACT Agency’s Government Relations Consultant shares his snapshot of The...
Budget speech delivers a narrative of directive optimism
Frances Dwyer, The IMPACT Agency General Manager Treasurer Josh Frydenberg’s budget speech aimed...
IMPACT shortlisted for Employer of the Year award!
The IMPACT Agency has just been announced a finalist in B&T’s Women in Media Awards as best...
Has the pandemic led us to true work-life balance enlightenment?
From the days of carrying two phones to ‘keep work and life separate’ to the limitless lifestyle promises of today’s remote working, IMPACT’s, Victoria O’Neill, explores if we’re any closer to achieving true balance with our working and personal lives.
CEOs – where the bloody hell are you?
Something has been bothering me for a while. Long before COVID-19 and even more so now. Where the...
Why podcasts keep peaking in popularity
We’re hearing a lot about podcasts. And they’re not just a trend – they are here to stay. Whether...
Is the public’s trust in the media on the line?
Insights into truth and authority and how this impacts how we consume the news Conspiracy...
Dear Australia: Letters of reflection and hope from the IMPACT team
2020 has been a year like no other and we’re only halfway through! To ensure we remember the good,...
PR ‘noise’ can buzz off
It will never cease to amaze me how businesses can invest millions of dollars and years in...
Re-integration reservations
For people who know me, they would say I’m an extrovert. So this may come as a surprise to them -...
Newsroom know-how
Journalists are faced with new challenges each year as the media landscape continues its evolution...
What’s new on the social media scene?
In the fast-paced environment that is social media, updates and new features arrive in the blink...
Communications reset
In a communications quandary? Then it’s time to reset your communications While life and business...
Zoomed out?
We live in an incredible time where we are able to still connect in unusual situations. There has...
Working from home hacks to keep you motivated, on time and on task
How one long time WFH parent (and sometime dog sitter) developed habits to get it all done As a...
IMPACT in isolation
Nicole With two performing arts teenage daughters home schooling (and then on school holidays), I...
Lockdown psychology
One month into our 90-day COVID-19 lockdown and most of us are starting to find a new rhythm to...
TikTok Time
Previously known as Musical.ly, TikTok is where you could find Gen Z uploading 15 second videos of...
What’s on the COVID-19 communication horizon?
For every disaster and crisis there is a natural process of evolution – so what can we expect to...
Communication essentials in the age of COVID-19
For some, there’s no such thing as too much COVID-19 news. Daily updates are viewed as essential...
COVID-19 responses around the globe
The IMPACT Agency is one of 35 independently owned agencies that make up the ECCO...
The news on the news
While we are continuing to be inundated with COVID-19 news, we’re starting to see an uptick in...
IMPACT’s EOFY Workshops
Need to reset your communications compass to ensure you get the best out of FY2020? The IMPACT...
Publisher liability on public platforms
The media industry has always been one that encouraged the exploration and sharing of ideas, and...
The AI Revolution vs Human Connection
IMPACT’s purpose is to put people first so that companies make a lasting impact. We’re leaders in...
Christchurch Call drives content revolution
On March 15, a shocking act of violent terrorism took place in the quiet city of Christchurch, New...
Costumes and social commentary
It’s that time of year again, when high-end fashion designers go all out and unleash their wild...
Campaign crunch time
With just over two weeks until the Federal Election, politicians are wasting no time inundating...
When disaster strikes, the world unites
The world watched on in horror when a massive inferno ripped through the historic Notre-Dame...
The simple act of one person can change society
That’s the belief of domestic and family violence organisation Respect Victoria, who have launched...
You’re wrong Roxy
This week started off with PR ‘maven’ Roxy Jacenko slamming her own staff as ‘lazy’, questioning...
Prize fight to political fizzer: How fear was the real winner of the NSW election
While the NSW Electoral Commission attempted to ignite voter excitement with the promise of...
Good still exists online
This week has showcased the very worst uses of social media and the internet's ability to serve as...
The language of leaders: Electing to be human first
Image Source The horrifying attack in Christchurch has sent shockwaves through New Zealand,...
Reputation Roulette
In 2010, following a mid-air engine failure, Qantas didn’t hesitate to ground its entire Airbus...
Julie Bishop’s resignation and the future of women in politics
Dubbed “the end of an era” by opposition leader Bill Shorten, Julie Bishop will end her career as...
Communicating workplace wellbeing
In the wake of the inquiry into Australia’s mental health services, wellbeing and mental wellness...
Time to have an opinion
Anyone who has picked up a paper, turned on a television or listened to the radio this week will...
Internships: Dipping your toes into the workforce and gaining practical experience
During university and in the early years of your career it is so important to expose yourself to...
Is Australia Day now out-of-bounds for brands?
In the past, the 26th of January has been seen as an opportunity for brands to not only celebrate...
How brands must engage with audiences in 2019
I don’t know about you, but for me 2018 flew by in the blink of an eye. No two days were the same...
PR princesses: It’s time to ditch the crowns (and the stereotypes)
After reading a Daily Telegraph article about 'The powerful Sydney PR princesses’, The IMPACT...
IMPACT expands perspectives through global network
As a member of The ECCO Network – an international network of public relations agencies – IMPACT...
What brands need to know about the changes to the TGA Code
As part of the Department of Health, the Therapeutic Goods Administration (TGA) exists to ensure...
Why aren’t brands marketing to single women?
Having worked with brands to create content for the best part of the last decade and having...
Internships: Moving beyond university and into your future career
Internships: Moving beyond university and into your future career In order to understand which...
The best pieces of advice from our IMPACT mums
At The IMPACT Agency, we are passionate about learning from smart and brave women. We wanted to...
National Pet Day – The benefits of office dogs
Pets play a huge role in our lives and many people dream of being able to have their pet by their...
Obama is speaking in town this week and we could all learn a thing or two
“Speech is power: speech is to persuade, to convert, to compel.”- Ralph Waldo Emerson Today,...
Mea Culpa (Cambridge) Analytica: Why we should focus on the ethics, not the data
As the world reels, and Facebook’s share price plummets, in the wake of the Cambridge Analytica...
Maintaining trust during a data breach
A comms plan won’t prevent a data breach, but it can limit damage to corporate reputation and...
Five essential questions for measuring PR success
As an industry, PR teams are continually looking at ways to improve how we gauge effectiveness of...
International Women’s Day: IMPACT’s most inspiring women
International Women’s Day is here, and we thought IMPACT would reflect on who our most inspiring...
A ‘work longer, work harder’ culture is stifling our industry’s productivity and innovation
It occurred to me this week, as my six year old brought home a 'Homework Plan' that rivalled an...
It’s Award Season but do People Really Care?
There’s been a lot of talk lately about our industry awards, particularly in relation to the...
Content Marketing for smart homes and the voice activated market
It’s time to stop thinking of smart homes as something purely in the realm of The Jetsons or the...
BE our Valentine?
With the world’s most loved and loathed day just on the horizon, The IMPACT Agency’s consulting...
‘Engagement-bait’ dead as Facebook gets personal: top tips for brands
This month’s unanticipated announcement from Facebook sent shockwaves across the social media...
How to make the most out of your internship
Securing an internship can be tricky and all experiences are unique to the organisation and how...
Does the buck stop at the top on social? Aussie CEOs don’t think so
Aussie CEOs are snubbing social channels despite there being more than 2.4 billion active social...
The power really is with the people
Here’s a scenario for you to think about – your company is about to distribute an eDM, a...
Identifying the moments that matter: Journey Mapping
Your brand reaches customers and prospects across multiple channels via different touchpoints in a...
Celebrating 18 years and introducing The IMPACT Agency
18 years ago it was pretty easy to set up a PR business. I was young, had no fear (and had no...
Pinning down Pinterest
To ‘Pin it’ has taken on a new meaning in digital age. No longer a phrase limited to clothing...
Five ways brands can capitalise on second-screen searchers
We live in an era where smartphones are becoming the essential TV-watching companion for people...
How to manage the frontline in a crisis
When a crisis or issue strikes, the first reaction of most organisations is to contain the...
Four secrets to video success
We’ve all seen great viral YouTube videos, or had our heartstrings pulled by a sweet ad on...
The truth about reputation management
Fresh back from a couple of communication conferences in Cape Town, I wanted to share a...
The seven deadly sins of television interviews
In the world of television news there are a multitude of sins that can have an adverse effect on...
The who’s who of digital: Ambassadors, advocates & influencers
Digital technology offers brands an opportunity to engage with influencers, advocates and/or...
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