Blogs
A year in Review. What 2020 has taught us and why it’s not all bad.
As we round out what has been a very strange year indeed, CEO Nicole...
Influencer marketing 2020
With in-person events off the table this year, 2020 has provided IMPACT with some interesting...
The decisions your organisation makes today will affect how people see your company for years to come.
The decisions your organisation makes today will affect how people see your company for years to...
IMPACT turns 21!
With IMPACT celebrating 21 years this year, IMPACT’s GM Frances Dwyer sits down with her CEO and...
IMPACT’s Budget Observations
To consider how the Budget’s narratives and initiatives apply to your businesses, brands, target...
Unprecedented spending aimed to restore Australia’s economy after the pandemic
Brent Knevett, The IMPACT Agency’s Government Relations Consultant shares his snapshot of The...
Budget speech delivers a narrative of directive optimism
Frances Dwyer, The IMPACT Agency General Manager Treasurer Josh Frydenberg’s budget speech aimed...
IMPACT shortlisted for Employer of the Year award!
The IMPACT Agency has just been announced a finalist in B&T’s Women in Media Awards as best...
Has the pandemic led us to true work-life balance enlightenment?
From the days of carrying two phones to ‘keep work and life separate’ to the limitless lifestyle promises of today’s remote working, IMPACT’s, Victoria O’Neill, explores if we’re any closer to achieving true balance with our working and personal lives.
CEOs – where the bloody hell are you?
Something has been bothering me for a while. Long before COVID-19 and even more so now. Where the...
Why podcasts keep peaking in popularity
We’re hearing a lot about podcasts. And they’re not just a trend – they are here to stay. Whether...
Is the public’s trust in the media on the line?
Insights into truth and authority and how this impacts how we consume the news Conspiracy...
Dear Australia: Letters of reflection and hope from the IMPACT team
2020 has been a year like no other and we’re only halfway through! To ensure we remember the good,...
PR ‘noise’ can buzz off
It will never cease to amaze me how businesses can invest millions of dollars and years in...
Re-integration reservations
For people who know me, they would say I’m an extrovert. So this may come as a surprise to them -...
Newsroom know-how
Journalists are faced with new challenges each year as the media landscape continues its evolution...
What’s new on the social media scene?
In the fast-paced environment that is social media, updates and new features arrive in the blink...
Communications reset
In a communications quandary? Then it’s time to reset your communications While life and business...
Zoomed out?
We live in an incredible time where we are able to still connect in unusual situations. There has...
Working from home hacks to keep you motivated, on time and on task
How one long time WFH parent (and sometime dog sitter) developed habits to get it all done As a...
IMPACT in isolation
Nicole With two performing arts teenage daughters home schooling (and then on school holidays), I...
Lockdown psychology
One month into our 90-day COVID-19 lockdown and most of us are starting to find a new rhythm to...
TikTok Time
Previously known as Musical.ly, TikTok is where you could find Gen Z uploading 15 second videos of...
What’s on the COVID-19 communication horizon?
For every disaster and crisis there is a natural process of evolution – so what can we expect to...
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