Blogs
We need your help! Influencer trends – survey for marketers
We’d love your help! IMPACT is driving a research project looking into influencer marketing trends in Australia and around the world (via our ECCO partner agencies in 40 countries).
Meet the team: Olivia Bailey!
Meet Olivia, Account Manager of the consumer team! We had a chat to Liv about what drives her both in and out of the office.
Why now is the time to make sure podcasting is on your radar
In the car on the bus or going for a run, podcasts can be consumed anywhere, any time, and now is the time to include them in your marketing strategy.
Workshops to set your comms up for success in FY2022
The IMPACT team have prepared a series of workshops to help you perfect your communications initiatives, messages and delivery for the new financial year. Lock in your workshop before 30 June to receive your special EOFY rates.
The COVID hangover
Tolerance levels aren’t what they used to be. Customers don’t seem to be saying ‘thank you’ as much as they did, workers seem to lack that sparkle in their eyes and the lady in the cafe downstairs seems grumpier than normal. What’s going on?
Is Apple really protecting user privacy, or did it just wade into the data wars?
Apple has blocked advertisers’ access to iPhone user data for ads. Was it really about privacy, or is data competition heating up? Here’s what it means for brands.
Events
ECCO webinar, hosted by CEO Nicole Webb
Want to know how our US sister agency is reacting to COVID, the election and #BLM? What about the...
#IMPACT Insights: Breakfast Event
What: The future of influencer marketing: Algorithms versus authenticity When: 7.30am, Thursday 4...
#IMPACTinsights experts panel: ‘Break your digital strategy, and then break it again’
IMPACT leads a panel of digital dynamos to define current best practice for online communications...
#IMPACTinsights experts panel: Humans first: Why you can’t afford to ignore Behavioural Economics
As human beings, we are surrounded by exponentially-increasing influences and choices every waking...
Overlap equals opportunity: third party stakeholder involvement helps drive issues management campaigns
#IMPACTinsights series features a panel discussion on how public affairs managers deliver the...
Demographic versus behaviour: Do you really know your audience?
Update: For all the insights from this panel discussion, please contact IMPACT Communications....
Podcasts
Wasps and Exploding Pressure Cookers
Recording their first podcast together in person, IMPACT’s two amigos (CEO Nicole Webb and General...
IMPACTInsights Podcast: International Women’s Day #ChoosetoChallenge
The gender pay gap, lack of female CEOs on ASX-listed companies, under representation of...
Brand forgiveness: How much goodwill does an organisation need to bank before it can be forgiven?
How long does it take consumers and stakeholders to forgive when you’ve done something the wrong...
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