Initiatives making a difference and turning heads

New South Wales introduces Voluntary Assisted Dying  

This week, Voluntary Assisted Dying (VAD) can now be accessed in New South Wales. VAD is now available in every Australian state, with legislation still under consideration in the Australian Capital Territory and the Northern Territory. Each state and territory is responsible for its own laws.   

While eligible people with terminal illnesses will be able to choose the time and manner of their death, they must have decision-making capability, the ability to choose to end their own life without coercion, and have an ongoing request to end their own life. Two medical professionals must approve the application. 

 Advocacy group Dying with Dignity NSW CEO Shayne Higson has said it’s a “huge relief” for all the people in this state who have been waiting for the change.  

New survey reveals the need to change discourse in the creative industry   

The results from the Drop the Shade survey have been released, following an International Women’s Day campaign sparked threatening industry comments on trade media. The survey aims to address and understand feedback in the creative industry, whether it be negative, unsolicited or anonymous, and the impact it has on individuals and the creative community.  

The survey revealed 57 per cent think other people are mainly harmful in their feedback and 54 per cent have been personally affected by it. A large majority has also suggested that negative feedback is impacting retention and discouraging new talent. Even though criticisms are unavoidable, the industry should look to build up their peers.  

The full report will be made available in the new year.  

H2coco and ThirstTrap’s sustainable collaboration

H2coco has partnered with a new Australian-made and owned water brand, ThirstTrap, to create a plastic-free, aluminium can of 100 per cent locally sourced spring water, a more sustainable way to quench thirst.  

With H2coco being an established coconut water brand, they help manage ThirstTrap’s bottling and distribution. To celebrate the launch, a social media movement calling on Australians to share their own PG-rated thirst traps, used for good.  

A host of influencers and talent, including Red Wiggle Murray Cook, trans advocate Aysha Buffest, and R&B artist Chanel Loren were engaged to share their own thirst traps, encouraging follows.  

For every post between 18 October and 1 November, ThirstTrap donated $1 to the Ocean Crusaders crew, who helped clear more than 275 tonnes of waste.  

Cultural disconnect in recent Oatly campaign  

Oatly, a plant-based alternative milk has created an out-of-home advertisement that bent Parisian rules around commercial wall murals. In Paris, advertising on murals must be more art without any products or logos. Many in the creative industry praised the advert for being able to “challenge” and get around the rules, with some praising it as “a marketing loophole at its finest”.  

However, Oatly’s aim to connect with the French audience had failed with many graffitiing over the advertisement. Those outside of the creative industry have stated there is extreme dissonance between what the industry believes is great and respecting cultural or community boundaries. This begs the question, how effective is the campaign if those targeted have the opposite reaction? 


Other News