IMPACT wins international gold

Written by Marcela Balart

In the wee hours of last Thursday morning, IMPACT CEO Nicole Webb attended the Indie Awards ceremony, taking place in London, via Zoom.  

The global awards program run by thenetworkone celebrates creative excellence in the independent agency sector across the marketing, communications, and advertising industries.  

IMPACT faced fierce competition from agencies from around the world when it was shortlisted in the Corporate PR and Lifestyle PR categories.  

Praised for being “fantastically executed and rais(ing) much-needed awareness”, IMPACT’s work for Modibodi’s All Gender period underwear launch took out the top prize for Best Lifestyle PR campaign. 

A Hotel Hyundai campaign from the UK and Finnish tourism program from the USA took silver and bronze awards, respectively.  

Julian Boulding, Founder of thenetworkone said: “Our awards are designed to honour and amplify the entrepreneurial spirit of the independent agencies. But it’s not just about creativity; independent agencies are competing on the international stage against the largest holding companies and networks.  

“The entries this year made it very difficult decision for our independent judges, as there was so much excellent creativity and innovation in 2023. We wish The IMPACT Agency and all the winners and commended entries our congratulations on this well-deserved achievement.” 

Our CEO, Nicole Webb, said: “This recognition is particularly meaningful given the time and care invested in stakeholder engagement, consultation, and education to positively communicate this campaign’s message.   

At IMPACT, we put people first and pride ourselves on the strong partnerships and relationships we build with the people we work with, including influencers.

“The success of the launch also reflects the trust, collaboration and determination shared by IMPACT and Modibodi to make a difference to LGBTQIA+ community,” said Nicole.  

Click here to read more about the Modibodi All Gender campaign.

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