IMPACT turns up the conversation on hearing loss
Earned media: Online/broadcast/print 285 clips
Hearing Australia reaches a national audience of 13 million +
Hearing Australia sees a spike in web traffic and enquiries on launch day
To turn up the conversation about hearing, IMPACT uncovered the sounds and songs that evoked childhood memories, signified ‘home’ and captured the essence of Australia.
Research-led content that was recognisable, nostalgic and fun, appealed to multiple generations and was an instant hit with every form of media.
Ambassador Troy Cassar-Daley brought the research findings to life with a Today Extra exclusive while a radio news release ensured widespread radio coverage.