Impact Insights

Over the past week, the IMPACT team has had plenty to talk about, from the chaotic weekend of Splendour in the Grass to Elon Musk selling 75 per cent of Tesla’s Bitcoin shares.

Our eyes are on the Manly Sea Eagles who have been caught up in controversy surrounding the club’s announcement of a one-off pride jersey for the players to wear in this week’s game. 

With the intention to show support for the LGBTQI+ community, the announcement had the opposite effect. Seven players have refused to wear the jersey, citing religious reasons, and will sit out the match. 

This has been a publicity nightmare for the club, who did not brief the players prior to the announcement. The message from the Manly Sea Eagles players is clearly anti-pride; for kids on the Northern Beaches navigating their sexuality, we can only imagine how this message has been received.

A new study released by Google shows that nearly half of Gen Z are ditching the platform and looking to TikTok and Instagram as their primary search engines. 

From places to eat lunch to directions, the study shows that up to 40 per cent of young people are using social media platforms to perform searches traditionally done through Google Search, Google Maps and YouTube. 

This has us asking: how will the tech giant keep up with Gen Z’s means of content consumption?

In social media news, CSIRO is on the lookout for a new social media advisor. In their clever recruitment campaign (as seen above), @csirogram took to Instagram to share their role opening, using irony and humour to draw attention.

Over to Microsoft Teams, who are integrating a Facebook-style platform into their system. This new platform will give companies an opportunity to share posts, images, videos, and other content within their organisation, aiming to help employees connect and socialise.

Stay tuned for our next IMPACT Insights to find out more about what our team is talking about.

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