What: The future of influencer marketing: Algorithms versus authenticity
When: 7.30am, Thursday 4 April 2019
Where: Here Coworking and Creative Studio, 9 Harris Street, Pyrmont, NSW, 2009
Martech platforms promise to transform the future of influencer marketing using AI and algorithms to link marketers with influencers, en-masse. At the same time, a new type of influencer has also emerged; AI-driven personalities such as Miquela are gaining likes and followers.
But how do these tech-led innovations stack-up in a market that is increasingly moving away from macro influencers in favour of micro-influencers who can deliver authentic, relatable content?
Join The IMPACT Agency’s Katie Eastment, influencer Amy Darcy (Eat Pray Workout), and Anthony Farley (Nestlé) as they discuss:
- The future of influencer marketing and the growing role of micro and nano influencers
- The battle between aspirational versus achievable content – what really resonates with followers
- The role of AI and automation in influencer marketing versus a personalised, human approach
Places are limited – RSVP here to secure your seat now.