IMPACT is a proud supporter of the arts and The Australian Theatre for Young People (ATYP) has been a pro bono client of ours for the last five years (our CEO even sits on the board).
So you can imagine how excited we all were when we got to work with Rebel Wilson and reveal ATYP’s new theatre would be named The Rebel.
Rebel Wilson has been an ambassador for ATYP since 2016 and she credits the theatre company with her launch into the entertainment industry.
In an incredibly generous gesture, Rebel has donated one million dollars to ATYP to help the theatre company reach the goal of $2.6 million to set up the new home. In thanks, ATYP is naming the its theatre, at Pier 2/3 in Sydney’s Walsh Bay, in her honour
IMPACT organised a first-run exclusive with Nick Galvin, Arts Editor at The Sydney Morning Herald, as well as interviews with Sydney’s top breakfast radio host Ben Fordham (Radio 2GB) and Australia’s fastest growing daily news podcast The Briefing with Jamila Rizvi.
The story was seen, shared, tweeted and liked by millions as well as picked up by other media outlets including 9News evening bulletin and The Daily Mail.
Research commissioned by ATYP showed that taking part in theatre is overwhelmingly positive for young people’s mental health in both the long and short term. The research also showed that ATYP is helping Indigenous young people connect with Elders in their community and their culture.
The company is currently seeking to raise $2.6m towards the fit-out and on-going maintenance of its new premises. Essential operational funding previously provided through the Australia Council at a federal level has been withdrawn, making this mammoth fundraising effort all the more critical for the long-term viability of the company.
If you are interested in supporting the next generation of thinkers, tinkers, actors and leaders please click here. Rebel will match your donation!