Written by Marcela Balart

Hot off the press! IMPACT and client, Rheem Australia, have been shortlisted in two categories for the 2024 CPRA Golden Target Awards.  

The Rheem Apprentice Plumber Grants (RAPG) program is a finalist in both the Community Relations and Engagement Campaign and Integrated Marketing and Communication Campaign categories.  

Since 2012, Rheem has been investing in the future of Australia’s plumbing industry through the RAPG program. This year, the number of grants were doubled to further support apprentice plumbers in the progression of their studies and training. 

IMPACT was engaged to ensure the additional investment was maximised. An integrated communication campaign would drive awareness, increase applications and reinforce Rheem’s commitment to the plumbing industry.   

The Golden Target Awards is Australia’s longest running and most prestigious program for PR and communications professionals, recognising strategic and creative thinking and executional excellence that has transformed businesses, brands and reputation. 

At IMPACT, we are driven and motivated by social initiatives that make a difference, and we are especially honoured by this nomination.  

Wish us luck ahead of the national awards night on 30 October!