ICYMI: The Race That Stops the Cooperage

This year’s annual wind-up toy race saw another stellar performance from our unique set of competitors…and a contentious finish.

For the last few years, IMPACT has said ‘Nup to the Cup’, choosing to opt out of the Melbourne Cup. Instead, we host our own event, with a selection of the nation’s finest…wind-up toys.

Prior to the race, we run a sweep to allocate toys to each of our clients, who are then sent the profile of their competitor. From Sky’s the Limit to Don’t Call Me Olaf, the line-up of racers varies in both form and personality, and corralling the contenders is no mean feat.

This year’s race was the best yet, with glamorous fashions on the field, some fresh faces on the track joining old favourites, and a nail-biting finish. 

If you missed The Race That Stops the Cooperage, watch now: 


Congratulations to our winning clients – bottles of bubbles are on their way to each of you now. 

Thank you all for being a part of our annual wind-up race. We look forward to seeing all of our clients – and toys – at the track next year.

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